10.24.23
L'Oréal Hong Kong is taking a step towards its "L'Oréal for the Future" ambitions by partnering with the Jockey Club Museum of Climate Change (MoCC) at The Chinese University of Hong Kong (CUHK) to inform, inspire and empower the next generation of advocates in addressing environmental challenges.
The partnership bridges L'Oréal's sustainability pursuit in respecting planetary boundaries, with MoCC's expertise and leadership in climate change.
With the theme of "The Fading Colours of Coral," the museum aims to raise awareness of climate change and its impacts on marine biodiversity, particularly the degrading of coral reef ecosystems. The museum is curated to infuse multiple elements, including educational content, interactive games powered by augmented reality, coral exhibits, and a variety of information that allows the public to know more about climate change in a lively and interesting way. In addition, a special feature inside the museum and in-classroom sharing sessions aim to showcase L'Oréal's unique approach to green retail and environmental actions, inspiring students.
"With this summer of record-high average temperatures and record-breaking rainfall, we must act now before it is too late," said Eva Yu, President and Managing Director, of L'Oréal Hong Kong. "We are delighted to partner with the Museum of Climate Change. This partnership reflects L'Oréal's two key commitments: youth empowerment and environmental protection, which are deeply connected to our sense of purpose. We are committed to being a catalyst of change in the beauty sector and beyond, and to inspire the general public to join us in acting and making a real change in our eco-system."
"The impact of climate change on our daily lives has been increasingly evident, less well known is its influence on the marine ecosystem," added Professor Rocky S. Tuan, Vice-Chancellor and President of The Chinese University of Hong Kong. "CUHK is proud to launch this mobile exhibition in collaboration with L'Oréal Hong Kong as part of the educational and community endeavours of our Jockey Club Museum of Climate Change to further inspire climate action. It is also a testament to our commitment to social responsibility and sustainable development."
The partnership bridges L'Oréal's sustainability pursuit in respecting planetary boundaries, with MoCC's expertise and leadership in climate change.
Touring Schools to Educate Students on Climate Change
Throughout October, an interactive mobile museum focusing on climate change, co-created by L'Oréal Hong Kong and MoCC, is touring 10 different secondary schools across the city, to educate and encourage students to take action in response to today's pressing challenges. The museum will also make a special appearance in Central on the last Sunday of October for the community to experience.With the theme of "The Fading Colours of Coral," the museum aims to raise awareness of climate change and its impacts on marine biodiversity, particularly the degrading of coral reef ecosystems. The museum is curated to infuse multiple elements, including educational content, interactive games powered by augmented reality, coral exhibits, and a variety of information that allows the public to know more about climate change in a lively and interesting way. In addition, a special feature inside the museum and in-classroom sharing sessions aim to showcase L'Oréal's unique approach to green retail and environmental actions, inspiring students.
"With this summer of record-high average temperatures and record-breaking rainfall, we must act now before it is too late," said Eva Yu, President and Managing Director, of L'Oréal Hong Kong. "We are delighted to partner with the Museum of Climate Change. This partnership reflects L'Oréal's two key commitments: youth empowerment and environmental protection, which are deeply connected to our sense of purpose. We are committed to being a catalyst of change in the beauty sector and beyond, and to inspire the general public to join us in acting and making a real change in our eco-system."
"The impact of climate change on our daily lives has been increasingly evident, less well known is its influence on the marine ecosystem," added Professor Rocky S. Tuan, Vice-Chancellor and President of The Chinese University of Hong Kong. "CUHK is proud to launch this mobile exhibition in collaboration with L'Oréal Hong Kong as part of the educational and community endeavours of our Jockey Club Museum of Climate Change to further inspire climate action. It is also a testament to our commitment to social responsibility and sustainable development."