10.19.23
Men’s grooming and personal care brand Harry’s has entered the beard care category with a new line, featuring two new products that are face-friendly, lightweight, non-oily, and subtly scented with notes of orange, cognac green, and cedar wood.
Harry’s says they understand that beards are a huge part of a guy's personal identity and how they present themselves to the world, which is why they created these offerings to help solve the issues of itchiness, frizziness, tangles, or the feeling of unkemptness that can come from improper maintenance.
The products also double as skincare, designed for all facial hair lengths with effective ingredients like white willow bark extract, jojoba oil, and shea butter - to help guys remain soft and hydrated.
According to research Future Market Insights (FMI) the global men’s skincare products market will grow at a double digit CAGR from 2022 through 2029, fueled by rising demand for personal care products, aggressive marketing strategies of companies, and the rise of indie brands.
The products include:
Harry’s says they understand that beards are a huge part of a guy's personal identity and how they present themselves to the world, which is why they created these offerings to help solve the issues of itchiness, frizziness, tangles, or the feeling of unkemptness that can come from improper maintenance.
The products also double as skincare, designed for all facial hair lengths with effective ingredients like white willow bark extract, jojoba oil, and shea butter - to help guys remain soft and hydrated.
According to research Future Market Insights (FMI) the global men’s skincare products market will grow at a double digit CAGR from 2022 through 2029, fueled by rising demand for personal care products, aggressive marketing strategies of companies, and the rise of indie brands.
The products include:
- Beard & Face Wash: A sulfate-free beard and skin shampoo that lifts away dirt, oil, and anything else that may be lingering in the facial hair area. Infused with White Willow Bark Extract, the natural source of salicylic acid, exfoliates the skin for a softer and smoother feel.
- Beard Conditioning Spray: A leave-in conditioning mist composed of plant-based oils including grapeseed, jojoba, and shea that nourish and condition, while a blend of fruit acids help smooth and exfoliate dry or bumpy skin under facial hair. Hair will no longer feel coarse or wiry – just soft, conditioned, and tamed.