09.21.23
Divi, a hair care brand renowned for its holistic approach to hair wellness, is tripling its footprint at Ulta Beauty—and expanding into three times more stores across the nation.
Dani Austin, Divi's founder (shown above), says, "We recognize that hair health extends beyond aesthetics—it's a fundamental element of self-confidence and well-being. Our expansion into additional Ulta Beauty stores nationwide enables us to touch more lives and empower individuals to embrace a comprehensive approach to hair wellness."
The brand originally launched through Sparked at Ulta Beauty, the retailer's curated assortment of emerging brands and rising beauty stars, in 2022.
After experiencing great success with Ulta Beauty's guests, the brand is now expanding to over 1,200 stores in less than one year.
Launched in 2021 by influencer and entrepreneur Dani Austin after her own hair loss journey, Divi's debut product, the cult favorite Scalp Serum, sold out in 2 hours and earned the brand $40M in revenue its first year.
Divi now boasts 4 products including Shampoo, Conditioner and Vitamins—with over 8,000 5-star reviews.