06.21.23
Actress, model and television personality, Sofia Vergara, is no stranger to the beauty industry. For example, she has launched multiple fragrances with Parlux, but now she’s taking things a step further.
Vergara is launching her own beauty venture—toty, a range of SPF 50+ essentials, including sun care, skincare, supplements and makeup.
“Growing up in Colombia, my life revolved around being outside in the sun. I loved the sun, but little did I know, the sun wasn’t loving me back! Once I learned the true benefits of sun care and protecting my skin from sun damage and photoaging, I was hooked. I created toty with the idea that sun care should be an effortless part of your daily beauty routine – it’s my biggest beauty secret,” Vergara said.
Each toty product features PLE FernBoost Technology, a proprietary antioxidant complex extracted from the Polypodium leucotomos fern, clinically proven to support skin health and enhance protection against sun damage. Further, toty’s tinted products contain an innovative color-coating mineral filter system, combining pigments with titanium dioxide to achieve full spectrum protection while harnessing skin-mimetic color technology for tone-adapting shade matching.
Vergara is launching her own beauty venture—toty, a range of SPF 50+ essentials, including sun care, skincare, supplements and makeup.
Preserving Beauty & Skin Health with a Focus on Photoaging
toty provides sun care-first, results-driven products to preserve belleza (beauty) and skin health, focusing on fighting photoaging. The cruelty-free, vegan line is scientifically developed and produced in partnership with European manufacturer, Cantabria Labs, known for 30+ years of dermatological research and technology.“Growing up in Colombia, my life revolved around being outside in the sun. I loved the sun, but little did I know, the sun wasn’t loving me back! Once I learned the true benefits of sun care and protecting my skin from sun damage and photoaging, I was hooked. I created toty with the idea that sun care should be an effortless part of your daily beauty routine – it’s my biggest beauty secret,” Vergara said.
The Products
Daily essentials in the toty range include:- Ilumina CC Cream SPF 50 + Perfecting Fluid (15 shades): a 3-in-1 Perfecting Fluid to improve complexion and protect skin from photoaging with mineral broad-spectrum (UVA/UVB) SPF 50+. Achieve buildable, medium coverage in 15 tone-adapting shades, enhanced with skincare antioxidant defenders.
- Ilumina CC Creamy Compact + Refill SPF 50+ (15 shades): a tone adapting, smooth 3-in-1 Creamy Compact to improve complexion and protect skin from photoaging with mineral broad-spectrum (UVA/UVB) SPF 50+. Achieve buildable, second-skin coverage with a soft, natural finish in 15 tone-adapting shades. Formulated to be water and sweat-resistant for 80 minutes. Refillable, and comes with a mirror and sponge for on the go-application.
- Solaria Mineral Antioxidant Sunscreen Serum SPF 50+: a multi-benefit mineral broad spectrum (UVA/UVB) SPF 50+ sunscreen and a potent antioxidant complex that primes skin for effortless makeup application. Slightly tinted to minimize any white cast for a flawless finish.
- Solaria Infusion Antioxidant Booster (30 sachets): Prevent free radical damage, caused by the sun and environmental damage, with this daily supplement infused with a powerful antioxidant blend of PLE FernBoost Technology and Camu-Camu, a superfood and natural source of Vitamin C, that helps deter photoaging caused by the sun.
- Ilumina Perfecting Foundation Brush: A sustainable plant-based soft, silky bristles brush. The angled tip allows users to cover all the harder to reach nooks of the face (like under the eye and nose contour) to ensure full protection against sun damage and a perfect finish.
Each toty product features PLE FernBoost Technology, a proprietary antioxidant complex extracted from the Polypodium leucotomos fern, clinically proven to support skin health and enhance protection against sun damage. Further, toty’s tinted products contain an innovative color-coating mineral filter system, combining pigments with titanium dioxide to achieve full spectrum protection while harnessing skin-mimetic color technology for tone-adapting shade matching.