03.31.23
Gillette Venus, a P&G brand, is launching its first ever dermaplaning skincare regimen, complete with a trio of products for a three-step dermaplaning routine.
The dermatologically approved Venus for Facial Hair & Skin Care Collection offers a cleansing primer, a dermaplaning razor and a hydrating serum that are designed to work in harmony for glowing skin.
“Dermaplaning is something many women are doing or are interested in but can sometimes feel overwhelming to adopt into their beauty routines,” explained Dana Malcolm, senior brand director, North America P&G Female Shave Care. “We are now excited to introduce a complete dermaplaning regimen with Venus for Facial Hair & Skin Care with OLAY to allow every person to glow their own way.”
“In our research, we found that women were searching for clarity on the best way to care for their skin while dermaplaning. There was a need for a full regimen, with specially formulated products to use throughout the process,” said Elizabeth Compo, Senior Scientist for P&G Female Shave Care. “In addition to efficacy, we also heard that safety was top of mind, which is why we ensured all products in the collection are dermatologically tested for sensitive skin and endorsed by the Skin Health Alliance.”
The dermatologically approved Venus for Facial Hair & Skin Care Collection offers a cleansing primer, a dermaplaning razor and a hydrating serum that are designed to work in harmony for glowing skin.
What is Dermaplaning?
Dermaplaning is a skincare treatment that involves using a blade to gently scrape away the top layer of dead skin cells and fine facial hair (peach fuzz). The process is usually performed by an aesthetician or dermatologist and allegedly helps to exfoliate and smooth the skin's texture, resulting in a brighter and smoother complexion. The treatment may also make it easier for skincare products to penetrate the skin.“Dermaplaning is something many women are doing or are interested in but can sometimes feel overwhelming to adopt into their beauty routines,” explained Dana Malcolm, senior brand director, North America P&G Female Shave Care. “We are now excited to introduce a complete dermaplaning regimen with Venus for Facial Hair & Skin Care with OLAY to allow every person to glow their own way.”
“In our research, we found that women were searching for clarity on the best way to care for their skin while dermaplaning. There was a need for a full regimen, with specially formulated products to use throughout the process,” said Elizabeth Compo, Senior Scientist for P&G Female Shave Care. “In addition to efficacy, we also heard that safety was top of mind, which is why we ensured all products in the collection are dermatologically tested for sensitive skin and endorsed by the Skin Health Alliance.”
The Venus for Facial Hair & Skin Care Collection
The full skincare regimen includes:- Dermaplaning Facial Cleansing Primer – This no rinse, non-astringent formula, with cucumber and aloe, is for use prior to dermaplaning or as a cleanser and toner for in-between hair removal days to cleanse and hydrate facial hair and skin. The balanced combination of skin conditioners and gentle cleansing ingredients work together to prepare skin for dermaplaning, sweeping away debris, leaving facial hair and skin clean and refreshed without drying the skin out.
- Dermaplaning Razor – This dermaplaning razor instantly and visibly removes fine facial hair and layers of dead skin.
- Dermaplaning Hydration Serum – This water-based serum replenishes hydration to soothe and refresh skin after dermaplaning, leaving skin smooth, bright, and refreshed. Formulated with ingredients like hyaluronic acid, witch hazel, cucumber, aloe, and vitamins B3 and B5, the serum is specifically made for dermaplaning and is non-comedogenic, oil-free and fragrance and dye-free.
- Mini Hair Remover – This mini hair remover is designed to gently remove hair anywhere, anytime, even on the go.