03.24.23
Custom home hair color brand eSalon is expanding its omnichannel presence with a national launch into over 1,900 CVS brick-and-mortar stores.
Known for its Custom Hair Color Set, eSalon is launching their Personal Colorist Kit in 9 shades pre-made for CVS customers to color at home.
The Personal Colorist Kit utilizes the same patented color mixing technology eSalon is known for. The kit includes 0% Ammonia Permanent Hair Color, Developer, Classic Shampoo & Conditioner Packettes, Stain Guard & Remover, a pair of Non-Latex Gloves and easy-to-follow instructions—with the bonus of a personal licensed colorist for one-on-one guidance just a call or email away. CVS customers can also scan a QR code in the store display to visit a dedicated co-branded site to order their very own custom hair color.
The CVS partnership comes on the heels of eSalon's hair color and hair care launch on Amazon in March 2022, and QVC debut in March 2021.
"We're thrilled to bring our professional-grade hair color to CVS, making eSalon even more accessible to those who want to color at home," said Dr. Greta Rose, eSalon CEO. "This retail expansion of the Personal Colorist Kit is another exciting step for us in our planned omnichannel growth."
Known for its Custom Hair Color Set, eSalon is launching their Personal Colorist Kit in 9 shades pre-made for CVS customers to color at home.
The Personal Colorist Kit utilizes the same patented color mixing technology eSalon is known for. The kit includes 0% Ammonia Permanent Hair Color, Developer, Classic Shampoo & Conditioner Packettes, Stain Guard & Remover, a pair of Non-Latex Gloves and easy-to-follow instructions—with the bonus of a personal licensed colorist for one-on-one guidance just a call or email away. CVS customers can also scan a QR code in the store display to visit a dedicated co-branded site to order their very own custom hair color.
The CVS partnership comes on the heels of eSalon's hair color and hair care launch on Amazon in March 2022, and QVC debut in March 2021.
"We're thrilled to bring our professional-grade hair color to CVS, making eSalon even more accessible to those who want to color at home," said Dr. Greta Rose, eSalon CEO. "This retail expansion of the Personal Colorist Kit is another exciting step for us in our planned omnichannel growth."