02.24.23
Wild Science Lab, created in 2020 by husband-and-wife duo Zoe and Ali Wasfy (shown above), is a British haircare brand that has won over 45 global awards.
Zoe battled pregnancy-related hair loss, so she was driven to come up with a natural solution. Combining their own industry experience with some of the most instinctive and dynamic experts in natural beauty, the duo founded the brand.
Wild Science Lab's sales have increased by 150% in 2022—and is forecasted to grow by a further 135% this year. Its return customer rate of 40%, far above the industry average RCR of 25%.
Zoe comments, "Our Head First range has sold out four times, and our Happy Skin acne skincare range also sold out within a month of our launch into Sephora."
The Head Range gift set is shown, and comes complete with a brush, comb, and cute box adorned with a bow.
Ali says,"We aren't inventors, but we are innovators, and what sets us apart is our number of submissions when it comes to R&D process. If the formulations aren't spot on, we'll keep working on them until they're 100% right."
He adds, "It takes us on average three years to get a product from ideation through to the shelf— not only are we a brand with sustainability at its core, but we also adopt a sustainable approach to building our offering."
This May, Wild Science Lab will launch a line focused on hair growth, followed by a truffle range in June, formulated as an alternative to CBD. Stay tuned.