02.01.23
After Sally Beauty's successful initial roll out of bondbar last year, a pro-quality line of hair care bonding solutions, the company is now launching an expanded lineup of products.
Bondbar's initial launch included four core products (Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream) garnering hundreds of rave reviews within the first three months.
"Bondbar was developed with proprietary formulas that penetrate deep into the hair cortex to improve strength and manageability and repair damage quickly. Consumers are seeing and loving the results, and we're excited to continue building on these initial results," stated Steve Chattin, Sally Beauty's vice president of Global Product Development.
Products within bondbar's expansive new collection can be combined into nine targeted systems for a more personalized experience. Each system was developed to help repair hair based on the type, texture, and common concerns such as oily, dry, thick, fine, gray, color treated hair and more.
"Consumers now have access to a deeper level of customization backed by bondbar's clinical results and affordable price," added Herskowitz.
The entire bondbar collection is available at Sally Beauty retailers, Sally Beauty’s website, and Amazon.
Bondbar's initial launch included four core products (Bonding Pre-Shampoo, Bonding Shampoo, Bonding Conditioner, and Bonding Styling Cream) garnering hundreds of rave reviews within the first three months.
"Bondbar was developed with proprietary formulas that penetrate deep into the hair cortex to improve strength and manageability and repair damage quickly. Consumers are seeing and loving the results, and we're excited to continue building on these initial results," stated Steve Chattin, Sally Beauty's vice president of Global Product Development.
Six New Products
Bondbar is adding six new products to its original core four. The new lineup includes:- Bonding Primer: A repair treatment that smooths hair and helps reduce breakage after just one use when used in a system with bondbar's Bonding Pre-Shampoo.
- Bonding Booster: Add this treatment into hair color or a bleach formula to help reduce damage during the at-home hair color process.
- Bonding Recovery: A post-chemical treatment reviver that keeps damage at bay during the coloring, lightening, and relaxing process while improving wet detangling by up to 90% after just one use.
- Bonding Purple Shampoo: A toning shampoo that neutralizes brassiness after one use and significantly brightens all blonde, lightened, and gray hair while hydrating roots to ends.
- Bonding Concentrate: An oil styler that increases shine and minimizes flyaways while shielding hair against heat damage up to 450ºF.
- Bonding Hydration Mask: A intense moisture treatment that adds volume, smooths hair, and improves wet detangling by up to 90% after one use.
Products within bondbar's expansive new collection can be combined into nine targeted systems for a more personalized experience. Each system was developed to help repair hair based on the type, texture, and common concerns such as oily, dry, thick, fine, gray, color treated hair and more.
"Consumers now have access to a deeper level of customization backed by bondbar's clinical results and affordable price," added Herskowitz.
The entire bondbar collection is available at Sally Beauty retailers, Sally Beauty’s website, and Amazon.
