12.14.22
Peach & Lily has introduced Beauty Without Secrets—a multi-platform brand campaign featuring the real skin journeys of five unretouched, makeup-free members of the Peach & Lily community, alongside Alicia Yoon, Founder and CEO, Peach & Lily.
The campaign will run from December 2022 through January 2023, online and across New York City subways, with the Hero Video asset launching online December 13.
"The Beauty Without Secrets campaign was born out of a 3,000 person survey we conducted with the Peach & Lily community to learn more about their views on beauty and self-image," said Alicia Yoon. "While we had a hunch that many of our consumers were struggling with negative self-perception, we were stunned to learn that 86% of them experienced negative emotions about their skin, and 92% said they feel a greater sense of community when they know they're not alone in their struggle."
"Relentless honesty has been at the heart of Peach & Lily since its launch," said Yoon. "This is an exciting moment to celebrate the promise Peach & Lily has made since day one: clean, vegan, cruelty-free, gluten-free, and fragrance free—so consumers can use our products 100% worry free."
Peach & Lily manufactures according to Good Manufacturing Practices, the most stringent standards for cosmetics. Retouched images are never used, active ingredients with percentages and pH levels are always disclosed, and real validated clinical results are always shared.
"The goal is to shift mindsets from self-doubt to self-acceptance," Yoon added. "I started Peach & Lily because of my own struggle with severe eczema. I know what it feels like not to love your skin, and the confidence that comes from knowing that you're not alone."
The campaign will run from December 2022 through January 2023, online and across New York City subways, with the Hero Video asset launching online December 13.
"The Beauty Without Secrets campaign was born out of a 3,000 person survey we conducted with the Peach & Lily community to learn more about their views on beauty and self-image," said Alicia Yoon. "While we had a hunch that many of our consumers were struggling with negative self-perception, we were stunned to learn that 86% of them experienced negative emotions about their skin, and 92% said they feel a greater sense of community when they know they're not alone in their struggle."
Focus on Increased Transparency
In addition to encouraging honesty in the beauty community, The Beauty Without Secrets Campaign spotlights the need for increased transparency in the beauty industry."Relentless honesty has been at the heart of Peach & Lily since its launch," said Yoon. "This is an exciting moment to celebrate the promise Peach & Lily has made since day one: clean, vegan, cruelty-free, gluten-free, and fragrance free—so consumers can use our products 100% worry free."
Peach & Lily manufactures according to Good Manufacturing Practices, the most stringent standards for cosmetics. Retouched images are never used, active ingredients with percentages and pH levels are always disclosed, and real validated clinical results are always shared.
Bringing the Campaign to Life
The campaign comes to life through an immersive 360 branded experience anchored in a disruptive New York City subway installation that extends across digital channels and Peach & Lily’s website. The activations will include:- Dynamic New York City subway takeover 12/1-1/31
- Multi platform digital campaign: CTV, Facebook, Instagram, TikTok, YouTube
- Beauty Without Secrets blog series featured online highlighting common skin struggles and real solutions, with an invitation for the Peach & Lily community to join the conversation with their own unique skin journeys
- TikTok Live Q&A with Alicia Yoon on 12/13
- Peach & Lily community campaign-spotting competition with a chance to win exclusive Beauty Without Secrets prizes and to be featured on Peach & Lily social channels
"The goal is to shift mindsets from self-doubt to self-acceptance," Yoon added. "I started Peach & Lily because of my own struggle with severe eczema. I know what it feels like not to love your skin, and the confidence that comes from knowing that you're not alone."