11.15.22
Claire's has recruited influencers to star in its Content Studio style series.
The Content Studio style series is the first project with creative direction from Nicola Formichetti, Claire's new Creative Director in Residence.
The retailer aims to deepen its commitment to bringing culture-defining style and fashion expression tips to its audience, through the vision of its Influencer Experts.
Claire's Content Studio influencer experts, shown above, are:
- Nail artist Britney Tokyo
- Celebrity hair stylist Florido Basallo
- Emmy Award-winning makeup artist Alexandra French
- Stylist Anna Trevelyan
Patrick adds, "We partnered with Nicola to direct our latest series and give today's generation access to some of the best celebrity talent initiators and style creators across the industry."
Under Formichetti's creative direction, Basallo, Tokyo, French and Trevelyan's style inspiration bring a new perspective to Claire's series.
Each episode explores different trends and cultural themes around hair, makeup, nails, style and ear piercing – trends that are popular but easy to attain - empowering a style hungry generation to discover and celebrate their own sense of self-expression.