08.09.22
Batiste is kicking off a partnership with fitness brand, "Barry's, The Best Workout In The World.'
The collaboration is a perfect fit, since Batiste is a best-selling dry shampoo that many consumers use to refresh locks post-workout.
During the month of August, six Batiste-themed Barry's classes will be "on tour" in major cities, so fitness fans can sample Batiste Dry Shampoo. The tour will visit 47 exercise studios across the U.S.
Batiste is kicking off the celebration at a fitness studio in Philadelphia, PA on August 10th with instructor Amanda Ryan at 1911 Sansom St.
The next stops will be—
- Barry's Venice studio in Los Angeles with Taryn Brooks on August 16th at 1500 Lincoln Blvd.
- Barry's Park Ave. South studio in New York City on August 23rd with Kayla Mattocks and Izzi Lyn, at 107 E 27th St.
- Barry's River North studio in Chicago on August 24th with Holly Keskey-Koester, 11 W Erie St.
Along with Batiste Dry Shampoo, the brand's haircare line includes Batiste Touch of Gloss, a lightweight shine mist; Batiste Hair Masks, a leave-in treatment that strengthens, smooths or repairs dry and dull strands in-between washes; and Naturally Dry Shampoo, a plant-powered, nature-inspired dry shampoo that can calm fly-aways or provide extra lift.
Batiste is available in stores nationwide including CVS.
Photo on right via Instagram @batiste_us