07.05.22
Junoco is an AAPI owned beauty brand on a mission to create purposeful products for people—and its newest campaign challenges consumers to redefine what it means to be human, and how we expect our skin to look.
The brand formulates with the intention to be kind to the planet and to inspire inclusivity and acceptance for everyone.
When the brand shot its #ToBeHuman campaign, the models were asked to only use its cleansing balm for a month prior to the shoot.
The goal of the campaign is to move past the uncomfortable stages of finding what society has deemed as our “flaws” and lead the conversation towards honesty and radical self-acceptance through positive influence and energy.
On the day of the IRL activation, over 300 people attended to foster community on the streets of San Francisco. Posters featured the “unconventional” beauty looks of its real models.
The posters are meant to celebrate and represent an array of true to life skintones, textures, shapes and sizes and to push its community to rethink what beauty really looks like.
Junoco will continue to roll out content on their socials as well as with micro influencer partners to promote what it means #ToBeHuman.
The brand prides itself on creating products with only ingredients that are efficacious and necessary, and is a leader in sustainability.
Its bestselling cleansing balm has thousands of reviews and is a TikTok sensation, speaking directly toits loyal Gen Z customers.