06.30.22
The clean beauty trend has trickled down to pet products.
Rowan says it's the "first clean beauty brand for dogs"—and has launched a Color Kit for canines.
The Rowan Color Kit includes three washable, non-staining color sticks and Rowan's luminous Coat Shimmer providing endless options for creative fun.
Rowan co-founders Michelle Arnau and Sally Clarke worked with their in-house Clean Beauty Chemist and Veterinary Dermatologist to create dog-friendly color that pet parents wouldn't hesitate to use. Everything in the kit is made with non-toxic ingredients and formulated according to clean beauty standards using the Credo Clean Standard as their guide.
Arnau says, "With fun in mind we used our clean beauty chemistry expertise to create non-toxic, washable, chic color pops for pups and their parents. Our color sticks dry quickly after application, so they stay on your pup, not your rug. They also wash off easily with pet-friendly shampoo (we recommend The Hair Wash or The Fur Wash, of course). Best of all, the color sticks are non-staining, so they won't leave any hues behind when washed."
The brand has partnered with Jorge Bendersky, celebrity dog groomer and author of the best-selling book DIY Dog Grooming, to launch the collection.
Bendersky says, "Rowan's new color for dogs allows your pooch to express their inner artistic selves, and get a little extra attention on the street, making heads turn, they love it. There is no excuse not to be glamorous."
Taking inspiration from the world of sweet treats, the Rowan Color Collection consists of three bright candy colors including Heavy Petting Pink, Tailwag Teal and Pawsitively Purple.
The Rowan Color Kit is packaged as nice as any human skincare line—and sells online at at retailers.