05.23.22
Scentbird, which launched over eight years ago as the first-ever fragrance subscription service for scents—is rebranding.
Scentbird says its new identity "reflects its ongoing commitment to elevate the digital fragrance experience," providing customers a highly-curated selection of fragrances to explore.
The company partners with over 600 niche and designer fragrance brands, ranging from Jason Wu to Versace. Scentbird raised over $18 million in funding in 2018, and debuted lip balm that same year.
"By creating a highly curated, customer-centric experience, Scentbird has become a portal for members to express themselves through fragrance," says Mariya Nurislamova, CEO at Scentbird. "Today, we're proud to not only unveil a modernized brand identity, but a renewed focus on our loyal customer base, growing list of brand partners, and the data-driven technology that has been pivotal to Scentbird's success."
A New Look & Neutral Color Palette
As part of the rebrand, Scentbird will debut a new look and feel by implementing an elevated, neutral color palette and updated creative direction, including unique textures, modern fonts, and a clean, minimalistic monogram design.The look and feel reflects an elevated entry point into the world of fragrance, where customers can explore a diverse range of classic designer fragrances and discover new scents from niche, up-and-coming brands. Through this portal, Scentbird acts as a discerning curator, seeking out personalized fragrance selections, endless variety and furthering customer's fragrance literacy along the way.
Scentbird added over 200 fragrances to its platform in 2021. New brand partners include Creed, Sisley, Heretic, Veronique Gabai, Commodity, Hermetica and The Harmonist.
The company also recently expanded into Canada with plans to continue growth in other international markets.
With a commitment to environmental causes and conservation, the company launched Sanctuar Scentbird's eco-conscious line that supports endangered species.
In addition to the rebrand, Scentbird will begin offering candles as part of the subscription service, and will add new scent partners including Memo Paris, Floris London, Floral Street, Malin & Goetz and Ormande Jayne, to its current 600+ fragrance line-up.