04.28.22
Sunday II Sunday launched Signature Scalp Balancing Shampoo and Signature Replenishing Conditioner at Ulta Beauty. The new line complements the brand's Moisture Balance Kit, which cleanses and replenishes hair in between wash days.
Sunday II Sunday is an athleisure hair care brand owned by Infinite Looks. Its products are formulated to remove sweat and buildup from textured hair, enabling active women to bounce back after exercise and rest day routines.
"We launched Sunday II Sunday to provide women with hair solutions to issues that prevented them from being active, like sweat buildup and environmental damage," said Keenan Beasley, CEO and founder, Sunday II Sunday.
Beasley adds, "Any typical exercise regimen is made up of active workout days and recovery days. While the Moisture Balance Kit is our answer to supporting her throughout active workout days, the shampoo and conditioner can now become part of her recovery day routine to ensure her hair gets the same level of care and attention that she extends to her overall wellness routine."
The brand aims to roll out to additional retailers later this year.
Photos: (L) Moisture Balancing Kit via Instagram