04.20.22
YSL Beauty (a L’Oréal Group brand) has announced a global program called Rewild Our Earth, in partnership with global NGO Re:wild, which aims to protect and restore 100,000 hectares by 2030––a surface area that is almost 10 times the size of Paris––and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty's ingredients are sourced.
Inspired by the brand's longstanding involvement in Morocco's Ourika Valley with the innovative Ourika Community Gardens initiative, this project is inscribed within the brand's new sustainability platform, known as 'Change the Rules, Change the Future'.
For 2022, this program will focus specifically on the launch of "rewilding" programs in priority areas for biodiversity where the brand sources product ingredients. Rewilding is an approach to conservation based on a progressive effort to enable natural processes, repair damaged ecosystems, and restore degraded landscapes; in other words, to better let nature take care of itself.
The program will focus on the following priority areas in 2022:
Inspired by the brand's longstanding involvement in Morocco's Ourika Valley with the innovative Ourika Community Gardens initiative, this project is inscribed within the brand's new sustainability platform, known as 'Change the Rules, Change the Future'.
Restoring the Wild
With the launch of 'Rewild Our Earth', YSL Beauty will work in partnership with Re:wild, a non-governmental organization that works across 188 conservation areas in 89 countries to protect and restore biodiversity and to advance ecological restoration globally.For 2022, this program will focus specifically on the launch of "rewilding" programs in priority areas for biodiversity where the brand sources product ingredients. Rewilding is an approach to conservation based on a progressive effort to enable natural processes, repair damaged ecosystems, and restore degraded landscapes; in other words, to better let nature take care of itself.
The program will focus on the following priority areas in 2022:
- The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty's sustainability strategy.
- Haiti, linked with vetiver sourcing (an ingredient used in YSL Beauty's L'Homme & La Nuit de L'Homme, as well as in historical fragrances such as Opium).
- Madagascar, linked with vanilla and geranium sourcing (ingredients used in YSL Beauty's Black Opium, Libre, Le Vestiaire des Parfums, and Y).
- Indonesia, linked with patchouli sourcing (ingredients used in fragrances such as YSL Beauty's Mon Paris, Black Opium and Le Vestiaire de Parfums).