04.11.22
Liquidity Group has deployed $5 million in growth funding to Geologie, a New York City-based D2C men's skincare line.
Nick Allen and Dave Skaff created Geologie to eliminate confusion around products that often hinder men from starting a skincare routine. Geologie's skincare assessment determines which products each man may need for his routine. The company's ethos is not aimed at perfection but instead at accepting change and realizing that what works in life now will not always work later.
As the company attracts more customers, Allen and Skaff face a new set of challenges centered around how to continue to meet overwhelming demand. This is where Liquidity Group steps in.
Liquidity specializes in providing scaled, fast debt funding to high-growth companies globally. It is backed by Apollo, MUFG and other leading financial institutions – with offices in New York, Miami, London, Tel Aviv, Abu Dhabi, and Singapore.
Timothy Simmons, investment associate for Liquidity who led the funding, commented, “We’re proud to partner with Geologie, a leader and award winner in the skincare game. We’re excited to be supporting their growth and look forward to a long-term partnership as we watch them change the industry standard.”
Nick Allen and Dave Skaff created Geologie to eliminate confusion around products that often hinder men from starting a skincare routine. Geologie's skincare assessment determines which products each man may need for his routine. The company's ethos is not aimed at perfection but instead at accepting change and realizing that what works in life now will not always work later.
As the company attracts more customers, Allen and Skaff face a new set of challenges centered around how to continue to meet overwhelming demand. This is where Liquidity Group steps in.
Enabling Further Growth
"The Liquidity team not only provided funding to enable further growth but validated our plans and ambitions through their 'Liquidity Analysis' platform," said Allen. "From the initial discussion, the entire process was effortless and took only days before they presented us with a term sheet. The financing option was a great way to fuel our growth."Liquidity specializes in providing scaled, fast debt funding to high-growth companies globally. It is backed by Apollo, MUFG and other leading financial institutions – with offices in New York, Miami, London, Tel Aviv, Abu Dhabi, and Singapore.
Timothy Simmons, investment associate for Liquidity who led the funding, commented, “We’re proud to partner with Geologie, a leader and award winner in the skincare game. We’re excited to be supporting their growth and look forward to a long-term partnership as we watch them change the industry standard.”