02.02.22
KVD Beauty has launched Good Apple Lightweight Full-Coverage Concealer.
It's the latest addition to the brand's robust complexion collection, and it combines the same iconic lightweight full coverage with extreme long-wear staying power designed for all skin types.
Pigments that seamlessly spread over skin for crease-resistant coverage and maximum vibrancy.
The formula is infused with antioxidant-rich apple extract to nourish the delicate eye area and raspberry stem cells to help provide all-day hydration.
Good Apple Lightweight Full-Coverage Concealer gives you skin like a juicy apple: smooth on the outside, hydrated on the inside. Send blemishes and dark circles packing with this buildable, blendable concealer that gives back to your skin with every application.
The Campaign
To bring this highly anticipated launch to life, the campaign shoot was spearheaded by KVD Beauty's Global Creative Director of Artistry Nikki Wolff (@Nikki_Makeup), an industry mainstay best known for her eclectic, editorial makeup looks.Inspired by LA's grungy nightlife to demonstrate the product's long-wear staying power, campaign looks are both edgy and fresh, with a focus on juicy apple skin and coverage that feels light and lasts all night.
Shot by celebrated photographer Tyrell Hampton, KVD Beauty will not be retouching models' skin in the campaign images, a gesture that not only supports the evolution of the industry and beauty standards, but also demonstrates Good Apple Lightweight Full-Coverage Concealer's natural-looking full coverage.
Models featured in the campaign include Sophie Floyd (@sophfloyd), wearing Good Apple Concealer in shade Medium 149, Daberechi Ukoha-Kalu (@daberechi) in shade Deep 179, Ruby Ward (@rubeswardd) in shade Light 009, and Thara Parambi (@th.ar.a) in shade Tan 158.
The Sleek Packaging
The new Good Apple Lightweight Full-Coverage Concealer is housed within a sleek, gradient black tube.The vial cap was crafted from 70% post-consumer recycled materials, while the tube and box are fully recyclable—a testament to KVD Beauty's ongoing dedication toward world-consciousness and choosing more and more sustainable packaging.
The concealer is equipped with a unique doe-foot applicator that mimics the fingertip for precision application and a soft-touch feel. Suited for all skin types, ranging from oily to dry,
Good Apple Lightweight Full-Coverage Concealer is launching with 32 shades across light to deep. Thanks to the product's brightening properties and diverse undertones, including yellow, pink, and copper, there's a perfect highlighting shade for each skin tone family.
KVD Beauty Good Apple Lightweight Full-Coverage Concealer is available at Ulta and Sephora.