01.13.22
Garnier has announced a green science-led product innovation in the form of a No Rinse Conditioner, estimated to save 100 liters of water per tube.
The conditioner is produced in one of Garnier’s carbon neutral waterloop factories, which make up 18% of Garnier’s production footprint; with the aim of 100% Carbon Neutral industrial sites by 2025 and 100% Waterloop by 2030.
The use of products in the shower accounts for the largest part of a consumer’s carbon footprint. In fact, after conducting a lifecycle analysis, Garnier has discovered that 63% of a traditional conditioner’s carbon footprint is when the product is ‘in use’ (i.e. under the shower). Garnier’s No Rinse conditioner aims to tackle this problem - overall the carbon footprint of the No Rinse conditioner is 92% smaller compared to a traditional 200ml conditioner. This is due to a combination of:
On using the No Rinse hair conditioner, Mathieu Richomme, sustainability project manager at Garnier says: “If people want to be more sustainable then they need to be willing to make small changes to their lives – even if it means changing the way they wash their hair. After shampooing, turn off the water, get out of the shower or bath and apply a small amount of conditioner to the lengths and ends of your wet hair. Then dry your hair with a hair dryer or let it dry naturally. Store your No Rinse Conditioner in a dry place and voila! you're good to go.”
Adrien Koskas, Garnier flobal president, comments, “At Garnier, we know it is our responsibility to become more sustainable as a brand, but also to help our consumers take Green Steps too. That’s why developing sustainable innovations, like our newly launched No Rinse Conditioner, which actually help change people’s day-to-day beauty routines, are such a priority for us.
He continues, “More than ever it is critical that we all take action for the planet, yet our global survey told us that there is a discrepancy between our consumers desire to be more sustainable, and actually taking action. That’s why we have launched our One Green Step campaign; it is our way of encouraging consumers to step beyond their day-to-day sustainable behaviors and challenge themselves. We are hoping to create a snowball effect of sustainable action.”
Using the hashtag #OneGreenStep, for every share of their One Step Green campaign video, Garnier will recycle five bottles of plastic. For every share of their own green step on social media, Garnier will recycle 10 bottles.
The online campaign will launch with a video incentivizing the public to reveal their own green changes in behavior and driving increased funding to the brand’s long-term partner, NGO Plastics for Change. 80% of the funds will go to the Plastics for Change waste collectors in India to help support whole families out of poverty. Garnier’s website will also feature a guide to help people discover more green steps. The more people share, the more Garnier will recycle.
The conditioner is produced in one of Garnier’s carbon neutral waterloop factories, which make up 18% of Garnier’s production footprint; with the aim of 100% Carbon Neutral industrial sites by 2025 and 100% Waterloop by 2030.
The use of products in the shower accounts for the largest part of a consumer’s carbon footprint. In fact, after conducting a lifecycle analysis, Garnier has discovered that 63% of a traditional conditioner’s carbon footprint is when the product is ‘in use’ (i.e. under the shower). Garnier’s No Rinse conditioner aims to tackle this problem - overall the carbon footprint of the No Rinse conditioner is 92% smaller compared to a traditional 200ml conditioner. This is due to a combination of:
- 43% packaging carbon footprint due to being packaged in a cardboard integrated tube which has 75% less plastic and is 56% lighter that a traditional 200ml conditioner (less impact on transportation and end of life phase of lifecycle)
- 47% ingredient carbon footprint due to a 98% natural origin formula and no silicone
- 40% transportation carbon footprint due to optimized packaging (tube versus bottle) and supply
- Water saving of 100 liters per tube
On using the No Rinse hair conditioner, Mathieu Richomme, sustainability project manager at Garnier says: “If people want to be more sustainable then they need to be willing to make small changes to their lives – even if it means changing the way they wash their hair. After shampooing, turn off the water, get out of the shower or bath and apply a small amount of conditioner to the lengths and ends of your wet hair. Then dry your hair with a hair dryer or let it dry naturally. Store your No Rinse Conditioner in a dry place and voila! you're good to go.”
Adrien Koskas, Garnier flobal president, comments, “At Garnier, we know it is our responsibility to become more sustainable as a brand, but also to help our consumers take Green Steps too. That’s why developing sustainable innovations, like our newly launched No Rinse Conditioner, which actually help change people’s day-to-day beauty routines, are such a priority for us.
He continues, “More than ever it is critical that we all take action for the planet, yet our global survey told us that there is a discrepancy between our consumers desire to be more sustainable, and actually taking action. That’s why we have launched our One Green Step campaign; it is our way of encouraging consumers to step beyond their day-to-day sustainable behaviors and challenge themselves. We are hoping to create a snowball effect of sustainable action.”
New Digital Campaign
Globally, Garnier will help people to take a Green Step this year with a new digital campaign launching today, encouraging people all over the world to voice their commitment to share their green steps on social media.Using the hashtag #OneGreenStep, for every share of their One Step Green campaign video, Garnier will recycle five bottles of plastic. For every share of their own green step on social media, Garnier will recycle 10 bottles.
The online campaign will launch with a video incentivizing the public to reveal their own green changes in behavior and driving increased funding to the brand’s long-term partner, NGO Plastics for Change. 80% of the funds will go to the Plastics for Change waste collectors in India to help support whole families out of poverty. Garnier’s website will also feature a guide to help people discover more green steps. The more people share, the more Garnier will recycle.
