12.20.21
GENDR Cosmetics has launched a new all-inclusive, gender-neutral beauty brand. The packaging clearly conveys its message.
Its line includes products for the eyes, lips, and face. With new product drops planned seasonally, the brand is currently offering climate-adaptive foundation for all skin colors, and eyeshadow palettes that range from neutral to neon.
The brand also features long-lasting organic lipstick made with rich antioxidants like jojoba, avocado, and coconut oils designed to deeply nourish and moisturize. Additional products include concealers, highlighters, setting powders, eyeliners, brow pencils, lip liners, eyelashes, makeup brushes, and more.
Founded by fashion industry veterans N'Kele McNeil and Ginger Vickrey, GENDR was developed as a way to make beauty products and tools approachable to consumers of all races and genders.
"We wanted to create a next generation brand that doesn't mask people's individual beauty, but celebrates it," said McNeil. "Pop culture already reflects the blurring of gender lines and the changing attitude towards masculinity, femininity, and self-expression. As we step into 2022, we think it is the perfect time to launch GENDR which is really just focused on giving people the tools to be their most authentic selves."
Additionally, in an effort to bring awareness to minority and LGBTQIA creative communities, GENDR will showcase individuals' art, products, and causes, on their website, social media, and during event activations.