12.07.21
Facetheory, a direct-to-consumer clean skincare brand based in the UK, has raised £10m in a funding round from Active Partners.
The brand aims to bring "clean, affordable skincare products to consumers around the world."
The funds will be used to scale the business at home and internationally, recruit best-in-class talent and continue to invest in product research and development.
The investment team at Active Partners was led by Jason Mahendran and Janice Cargo, who will also be joining the Facetheory board.
Janice Cargo, Investor at Active Partners, comments:
“Today’s consumers don’t just want great skincare products. They want great skincare products that are clean, natural and that don’t cost the earth. Jamie recognized this, and the team has designed the most exceptional range of innovative, ingredient-led, natural products that consumers genuinely love."
Cargo continues, "The brand's impressive track record and high repeat purchase rates speak for themselves, and this is truly one of the UK’s most exciting and fastest-growing direct to consumer skincare brands. We’re delighted to join Facetheory in its next chapter, and are looking forward to supporting the team as they continue to scale internationally.”
Innovative Formulas & Sustainable Manufacturing
Founded in 2014, Facetheory is on a mission to provide consumers with the very best clean skincare products, at a price point they can afford. With highly unique, innovative formulations and an exceptional, loyal customer base, Facetheory has since become one of the fastest-growing skincare brands in the UK.With a focus on local, sustainable manufacturing, and thanks to the exceptional range of scientific talent in the wider Yorkshire area, Facetheory has quickly built an impressive R&D function with a strong in-house team of scientists and product experts.
As a result of the hard work of its exceptional team, Facetheory’s formulations are innovative—making the most of natural ingredients to deliver products that are truly effective and generate results, the company says.
On Track Toward Expansion & Growth
The digitally-native brand has quickly gained in popularity, with over 350,000 active customers in the past year. Over 40% of Facetheory’s customers are based outside the UK, and the company is rated as ‘excellent’ on Trustpilot.Facetheory has also seen impressive revenue growth, accelerating from £2 million to £15 million over the past three years.
Facetheory currently has a team of 60 employees, based primarily in South Yorkshire. The latest investment will be used to grow internationally in key markets, including Europe and the US—building out the team with best-in-class talent and continuing to invest in research and development.
Jamie Shuker, CEO and Founder of Facetheory, said:
“I founded Facetheory on the belief that consumers deserved better for their skin: better ingredients, better results and better prices. It’s been an incredible journey to date, and I’m so proud of the amazing community we have built so far from our home in South Yorkshire."
Shuker continues, "I couldn’t be more excited to have Active Partners on board for this next phase of growth, and their deep expertise and experience in building exceptional, ethical consumer brands will be invaluable as we look to further build out our brilliant team and bring Facetheory’s products to a global audience.”