11.23.21
Amorepacific has turned its iconic Lip Sleeping Mask purple—the brand has launched the BTS Amorepacific Lip Sleeping Mask Purple Edition.
It will be available November 26th in Korea and from November 27th in the U.S. It will be available on Laneige's website and online at Sephora. It will also roll out to Sephora stores on November 29th.
The limited edition purple packaging is a result of a collaboration with the South Korean boy band BTS, and celebrates the BTS "Permission to Dance on Stage" tour.
The BTS Amorepacific Lip Sleeping Mask Purple Edition features Laneige's sweet Gummy Bear scent to send forth the message of 'Sweet Purple Dreams'.
BTS' tour artwork adorns the carton and jar's lid.
The Lip Sleeping Mask is Laneige's global best-selling product. It helps exfoliate lips and replenishes moisture overnight to keep the lips looking smooth and plump all day long.
It contains Berry Fruit Complex, with pomegranate juice, grape juice, and raspberry juice, provides deep nourishment for the lips.