11.10.21
Origins, a naturally-derived skin care brand, has signed Indy Officinalis, a sustainability activist and urban farmer, as its new global influencer partner.
Officinalis, based in Los Angeles, will support the work of Origins Green the Planet which helps restore global ecosystems and support environmental justice organizations worldwide. She will also appear in campaign visuals while developing engaging and educational social media content for Origins franchises such as Mega Mushroom and GinZing.
"We are thrilled to have Indy join our Origins family," said Ada Lien, senior vice president and general manager, Origins. "Indy's respect and enthusiasm for our planet blends perfectly with our guiding principles at Origins. We are excited to work together to create meaningful programs and content that support our shared love of high-performance active natural skincare, the power of mushrooms and taking care of our planet."
"To be part of a brand like Origins is a dream come true. I am proud to support a brand who shares in my passion for making the world a better place," said Officinalis. "Origins has long been using the power of plants, mushrooms and other naturally-derived ingredients. As a farmer and forager myself, and someone who has studied the power of nature, I could not be more excited to be partnering with Origins as their new Global Influencer."
Her sustainable and agriculture lifestyle paired with her commitment to the environment offers an opportunity for Origins and Indy to team up and further promote their shared passions.
Officinalis, based in Los Angeles, will support the work of Origins Green the Planet which helps restore global ecosystems and support environmental justice organizations worldwide. She will also appear in campaign visuals while developing engaging and educational social media content for Origins franchises such as Mega Mushroom and GinZing.
"We are thrilled to have Indy join our Origins family," said Ada Lien, senior vice president and general manager, Origins. "Indy's respect and enthusiasm for our planet blends perfectly with our guiding principles at Origins. We are excited to work together to create meaningful programs and content that support our shared love of high-performance active natural skincare, the power of mushrooms and taking care of our planet."
"To be part of a brand like Origins is a dream come true. I am proud to support a brand who shares in my passion for making the world a better place," said Officinalis. "Origins has long been using the power of plants, mushrooms and other naturally-derived ingredients. As a farmer and forager myself, and someone who has studied the power of nature, I could not be more excited to be partnering with Origins as their new Global Influencer."
About Officinalis
A graduate of Blue Ridge School of Herbalism, Indy she received an Advanced Clinical Herbalist Certification after which she spent six years farming and foraging mushrooms throughout the U.S. Through her work, Indy has long understood the many benefits of mushrooms, such as soothing skin, and has been a longtime fan and user of Origins skincare products, including Origins #1 best-selling Mega Mushroom Treatment Lotion.Her sustainable and agriculture lifestyle paired with her commitment to the environment offers an opportunity for Origins and Indy to team up and further promote their shared passions.