09.02.21
Cosmetify has unveiled its “Beauty Influencer Rich List,” which unveils how much some of the biggest names in cosmetics could be earning from their social channels.
This year the list includes earnings from YouTube, Instagram and TikTok, which has seen its popularity explode over the last twelve months.
The Top Influencers
Despite having the most combined followers over the three platforms, James Charles was knocked off the top spot as the world's richest beauty influencer this year. In his place, Huda Kattan of Huda Beauty came out with the highest estimated earnings: $3,000 per TikTok video, $3,887 per YouTube video and $158,515 per Instagram post, for a combined total of $165,402.
James Charles takes the second spot on the list, earning $150,733 from each post on the platforms.
In third place, Bretman Rock rose to fame when he was just a teenager and now has estimated total earnings per post of $14,294 on YouTube, $8,902 on TikTok and $51,424 on Instagram.
Check out the full list below:
This year the list includes earnings from YouTube, Instagram and TikTok, which has seen its popularity explode over the last twelve months.
The Top Influencers
Despite having the most combined followers over the three platforms, James Charles was knocked off the top spot as the world's richest beauty influencer this year. In his place, Huda Kattan of Huda Beauty came out with the highest estimated earnings: $3,000 per TikTok video, $3,887 per YouTube video and $158,515 per Instagram post, for a combined total of $165,402.
James Charles takes the second spot on the list, earning $150,733 from each post on the platforms.
In third place, Bretman Rock rose to fame when he was just a teenager and now has estimated total earnings per post of $14,294 on YouTube, $8,902 on TikTok and $51,424 on Instagram.
Check out the full list below:
