Located at 29 Carnaby Street, the “first men’s makeup and wellness experience” will sell a full range of War Paint for Men products and will offer men the opportunity to learn about makeup options and trial products.
Founder of War Paint for Men, Danny Gray, commented, “I’m so proud and excited to be opening the world’s first men’s makeup brand store in London.”
“For me it was so important that this wasn’t just about opening a shop to sell products, it was about creating somewhere for people to have an experience,” Gray added. “Everything we’re trying to do as a brand is about normalizing men using products and tools to help them feel more confident and our store is here to do just that.”
Also check out BP's recent video interview with Danny Gray.