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    Breaking News

    Lime Crime Focuses on Diversity for New Campaign

    Lime Crime is partnering with influencers to promote its new tagline—Never Blend In.

    Lime Crime Focuses on Diversity for New Campaign
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    Marie Redding, Senior Editor05.17.21

    Lime Crime has a new tagline—Never Blend In.

    Known for its bold, non-traditional makeup colors, Lime Crime says it aims to "inspire and invite self-expression" with its new influencer campaign that shares its tagline with the hashtag #neverblendin.

    The first look above is by @teishajenaie , via Instagram, followed by @lunamontana demonstrating Lime Crime's Unicorn Hair Dye.    

    Andrea Blieden, Lime Crime's CEO, comments, "Lime Crime's core values are so relevant in today's world as we all look for a space to play, have fun, and find the ways we want to self-express through color. There is a powerful feeling that comes from the freedom to self-express. We're so thrilled for this next chapter of the brand and can't wait to see where it takes us."

    The brand says it is also paying homage to its influencer-driven roots by partnering with a diverse group of "digital mavens" as the face of the new campaign. It was shot remotely, through the lens of each influencer. 

    Lime Crime also partnered with singer/songwriter Kehlani to sponsor her makeup look for her first virtual concert, "It Was Live Until It Wasn't" on May 10th and 11th. 

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