In 2020, Mary Kay Europe Region had a record-breaking year in the number of awards its markets garnered for their work in various spheres. The Mary Kay Europe region took home more than 80 prestigious awards, which range from business, corporate citizenship, leadership and sustainability categories from various reputable organizations and publications plus many product awards throughout Mary Kay’s skin care, color and fragrance categories. The awards highlight Mary Kay’s unwavering values and its dedication to the principles defined by the brand’s founder, Mary Kay Ash.
 
“It is amazing, yet not surprising, how the Mary Kay Europe independent sales force met the challenges of 2020 head on by tirelessly working to continue to serve their customers with the help and support of all of our Europe markets and corporate teams,” said Tara Eustace, president of Mary Kay, Europe Region. “And the record-breaking number of awards achieved in our region is a testament to our decades-long commitment to help women from all walks of life to realize their full potential through training, empowerment, and making women feel and look beautiful. There’s no bigger joy in life than knowing how our collective work makes a difference in the lives of millions of women across our very diverse markets in the Europe region.”
 
“Mary Kay was a pioneer and a strong advocate for women’s empowerment, long before it became a popular catch phrase. When women band together, they reveal their natural skills and qualities, such as support for each other and mutual encouragement. And healthy competition, even among ourselves, pushes us forward, inspiring new ideas and successes,” added Alla Sokolova, general manager of Mary Kay Russia.
 
Below is a summary of the 2020 accolades:
 
Excellence in Women’s Leadership, Entrepreneurship and Empowerment

• General Manager of Mary Kay Russia Alla Sokolova was recognized in the “Top 250 of the Best Top Managers in Russia” for 2020 by the Association Managers of Russia and “Kommersant” Publishing House. Sokolova was also named in the 5th place in the Trade category.
• Mary Kay Spain's General Manager, Gema Aznar, for the fifth year in a row was chosen as one of the “500 Most Influential Women in Spain” in YoDona magazine's annual list.
• General Manager of Mary Kay Moldova Marina Moraru was named “Person of the Year” in Management by VIP Magazine.
• General Manager of Mary Kay Ukraine, Viktoriia Zoria-Iatsenko earned the “Top 25 Successful Ukrainian Business Women” award in the Beauty category from the business magazine Vlast Deneg (Power of Money).
• Mary Kay Ukraine also received an honorary certificate from Vlast Deneg (Power of Money) business magazine and was listed as in the “TOP-50 Best Companies of Ukraine.”
• In a survey which was voted on by consumers, experts and influencers, Mary Kay Ukraine was awarded first place in the "Favor of Success" in Distributive Cosmetics Brand category.
• General Manager of Mary Kay Poland and Lithuania Ewa Kudlińska-Pyrz received a “Pearls of Polish Business” award from the Financial Magazine on the “25 Most Influential Polish Businesswomen” list for her contributions to the Polish business and economy.
• Mary Kay Russia received a “Woman Who Matters” award in the Social Engagement category for their Women's Entrepreneurship and Business Opportunity Project titled “Women's Business.”

 
Excellence in Business and Employment

• Mary Kay Czech Republic, Poland and Spain, independently of each other, received “Best Employer” designation by the Kincentric Best Employers Program.
• Mary Kay Slovakia received the “Superbrands Slovakia 2020” award. The brand was awarded by Slovak consumers and a Brand Council committee highlighting it among the most successful Business To Consumer (B2C) brands in the Slovak Republic.
• Mary Kay Moldova received the “TOP Brand 2020” designation in the Beauty category in VIP Magazine’s “Top 100 Brands 2020” annual edition. VIP Magazine awards businesses based on their market innovations and high consumer awareness of its brand and products.

 
Excellence in Corporate Sustainability and Social Responsibility

• Mary Kay Germany received the “FOCUS Sustainability Award” in Facial Skin Care and Cosmetics chosen by consumers and published in the German news magazine FOCUS.
• Mary Kay Ukraine was named in the corporate rating by Vlast Deneg (Power of Money) magazine among the top 25 Ukrainian companies with the best CSR programs for its Pink Changing Lives initiative, including its mission to develop women’s entrepreneurship, and for providing Ukrainian women with quality service and products. The list of companies was compiled based on company information, media reports and opinions of industry experts.
• Mary Kay Russia received the “Champions of Good Deeds” award for the pandemic initiative #IHelpwithMaryKay.

 
Excellence in Direct Selling

• Mary Kay Belarus received the “Direct Sales Cosmetic Company Number One Award” from the “Number One” annual national awards, whose task is to promote healthy competition and to determine the best players in the Belarusian market.

 
Excellence in Digital Education and Printed Tools

• Mary Kay Russia’s The Look catalog, which is a quarterly publication of Mary Kay products for consumers, took home the “2020 Best Corporate Media” in the “Client Media: Catalogue” category. The event was organized by the Association of Corporate Media and Media Business Publishing House.
• Mary Kay Russia’s Applause magazine, which is a Mary Kay educational and motivational monthly publication, won the "2020 Best Corporate Media Award” award in the "Client Media: Magazine” category.
• Mary Kay Russia’s Vera Sechnaya, Supervisor of Communications Projects and Editor of the monthly Applause magazine, took home the "2020 Best Corporate Media” award in the “Best Editor: Corporate Media” category.
• Mary Kay Russia was awarded the prestigious “Best Russian Social Projects 2020” award for their Link & Learn educational program. The Link & Learn program is an integrated training platform that teaches users the universal skills for running a business. The Best Russian Social Projects is an annual award aimed at supporting public policy initiatives and contributing to civic engagement and sustainable development in Russia.
• Mary Kay Russia’s official social media accounts won the honorable 3rd place in the nomination of "Best Corporate Account in Social Networks" at the National Corporate Media Contest “Silver Threads – 2020.” The Silver Threads Contest is Russia's first national competition for corporate media resources, whose main objectives are to increase the value of corporate resources in the Russian information field, and to create a professional space where all participants from mass media and business communications can interact.
• Mary Kay Russia’s "Royal Blue - Sales Director Style 2020" video also became the winner in the nomination of “Best Corporate Video/Film: Image of the Company” at the National Corporate Media Contest “Silver Threads – 2020.”

 
Product Excellence:
Mary Kay products in Europe garnered 60 awards in 2020. Among the numerous products distinguished by the beauty industry and consumers, these were some of the most awarded:

• TimeWise Miracle Set 3D
• TimeWise 3D Foundations
• Mary Kay Naturally Nourishing Oil
• Mary Kay Naturally Moisturizing Stick
• Skinvigorate Sonic Skin Care System
• TimeWise Repair Lifting Bio-Cellulose Mask
• Mary Kay Hydrogel Eye Patches
• Mary Kay Illuminea Extrait de Parfum

 
Global Recognition in 2020

• Mary Kay Inc. was listed as one of America’s Best Employers For Diversity by Forbes Magazine.
• Mary Kay Inc. was named as one of the Top Purpose-Driven Brands on the Purpose Power Index by Reputation Institute and StrawberryFrog.
• Mary Kay Inc. was awarded Community Leader of the Year by EarthX.
• Mary Kay Inc. was ranked #5 as a Most Loved Brands Online by Top Social Brand Awards in 2020.
• Mary Kay Inc. was nominated for the Responsible Business Awards 2020 by Reuters Events.