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    Breaking News

    Clean Beauty Collective Partners with EarthDay.org

    Launches Lush Fleur in a limited-edition package design featuring butterflies.

    Clean Beauty Collective Partners with EarthDay.org
    Clean Reserve Lush Fleur.
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    Charles Sternberg, Assistant Editor02.26.21
    For the second year, Clean Beauty Collective Inc. is supporting EarthDay.org to advance its mission to help save the planet.
     
    As an eco-conscious and sustainable fragrance collection, Clean Beauty Collective is sponsoring EarthDay.org and its Protect Our Species campaign to bring awareness to the importance of protecting our planet’s pollinators including butterflies, which pollinate native flowers and plants and foster diversity among plant and animal life, an essential process to maintain a healthy planet.
     
    Worldwide there is an alarming decline in pollinator populations due to pesticide use and habitat loss. To help raise awareness of the essential role that butterflies play in keeping plants, flowers and ecosystems healthy, Clean Reserve Lush Fleur, the latest fresh, floral scent from the Clean Beauty Collective, will be offered in a limited-edition package design featuring butterflies.
     
    Pitching in to Restore Biodiversity
     
    Together, EarthDay.org and Clean Beauty Collective Inc. are reaching millions of people worldwide with messages aimed to support and restore biodiversity on planet Earth. 
     
    “In order to protect our shared home, we need everyone to pitch in. For a second year, Clean Beauty Collective’s support helps EarthDay.org safeguard Earth’s critical pollinators that make possible one out of every three bites of food we eat," said Kathryn Stoddard, vice president of marketing & development, EarthDay.org. “For Earth Day 2021, we’re working together to Restore our Earth because a healthy planet is not an option — it is a necessity.”
     
    “We’re proud to join forces with EarthDay.org and the Protect Our Species campaign for butterflies, without which our fragrances wouldn’t be possible” added Greg Black, president of Clean Beauty Collective Inc. “As a company, we work towards sustainability every day from product development to packaging and manufacturing.  It is our collective goal to help build a hopeful future for the Earth first by raising awareness but also by putting change into action wherever we can.”
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