The #IDoWhatIDo digital campaign aims to highlight the creative community of Afro Sheen consumers who stand out in their own way, “whether fro'd, braided up, or twisted out.”
Afro Sheen will work with a band of creators to share their personal style stories, with a focus on strengthening advocacy among men and empowered Gen-Z consumers. The campaign urges people of all curls, coils, and kinks to be unapologetically themselves and live the #IDoWhatIDo mantra: "I follow my own wave. I define my own edge. I own my shine. I do what I do. What do you do?"
Also debuting this month is The Afro Sheen X Black Girl Ventures Pitch Competition. A virtual event designed to uplift women of color in their entrepreneurial endeavors. Black Girl Ventures creates access to capital, capacity, and community for Black/Brown women-identifying founders. Afro Sheen enters this partnership in the hopes of opening the doors for new hair care innovators to bring their own businesses to market.
Participants will deliver their pitches to a panel of high-profile judges as well as supporters across the United States who will be able to tune in, submit votes, and make donations for their favorite contestants. Afro Sheen executive leadership will serve in a hands-on advisory capacity, providing invaluable business guidance including advice on marketing and preparing to enter the retail space. The application deadline is February 26 at 11:59pm EST, and the competition will air live on April 22, 2021.
Afro Sheen products are available in Walmart, Sally Beauty, CVS and Amazon.com.