• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Why Beauty Sticks Are Here to Stay: Packaging Report

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Color Cosmetics Packaging Shines Post-Covid

    Pacifica—Our Beauty Company of the Year—Is Still Pushing Boundaries After 25 Years

    Beauty Begins to Embrace Refillable Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Buttah Skin Founder Wins Emerging Brand Partner of the Year Award from Macy’s

    L’Oréal Wins Legal Battle Over “Paris” Product Labels

    Kosé Taps Shohei Ohtani as Global Ambassador

    Dollar General Revamps Its Beauty, Skin and Hair Care Shopping Experience

    Gwen Stefani’s GXVE Beauty Donates 1,000 Lipsticks to Victims of Domestic Violence
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing

    Color Cosmetics Packaging Shines Post-Covid

    Batiste Now Offers 'Beauty Sleep' & 'Beach Hair' Solutions

    MAC Launches A 24-Hour Liquid Lipstick

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Buttah Skin Founder Wins Emerging Brand Partner of the Year Award from Macy’s

    Top 5 Sustainable Beauty Trends to Watch in 2023

    L’Oréal Wins Legal Battle Over “Paris” Product Labels

    Kosé Taps Shohei Ohtani as Global Ambassador

    Dollar General Revamps Its Beauty, Skin and Hair Care Shopping Experience
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Squeaky Clean & 'Green' Packaging for Hair, Body and Sun Care

    Inoac Finds ‘Resounding Success’ Using Eastman’s Chemically Recycled Packaging Materials

    Molded Pulp Packaging Market Forecasted to Expand

    Global Paper Tubes Market Forecasted to Expand

    Eastman Gives Brands Two Paths to Sustainability
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Ole Henriksen's Eye Stick is Made from Limestone

    Create Stunning Holographic Packaging That's Also Eco-Friendly

    Clinique's New Packaging Celebrates Women All Month

    How MAC Approaches Color Cosmetics Packaging Design

    Seaweed Bath Co. Redesigns Packaging, Lowers Retail Pricing
    Top 20 Companies
    Chanel

    LBrands

    Avon

    Henkel

    Kao
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Accupac

    Richmond Containers CTP Ltd

    TAESUNG

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CIBS Members Celebrate Spring with Rooftop Views

    CEW's 2023 State of the Industry Report—& Top Beauty Trends

    Interpack 2023 to Focus on Sustainability

    Luxe Pack LA and MakeUp in LosAngeles Open on February 16

    Get Set for Cosmoprof Worldwide Bologna 2023
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Beiersdorf Launches O.W.N.

    A personalized skin care brand that uses AI to offer the ideal formula combination.

    Beiersdorf Launches O.W.N.
    With the O.W.N product range, consumers are provided with everything they need for their personal facial skin care.
    Charles Sternberg, Assistant Editor02.19.21
    With its new O.W.N face care brand, Beiersdorf is explicitly responding to consumers’ growing desire for personalized skin care. The brand is being launched in key European markets with a simple routine: facial cleansing plus day care as well as evening facial cleansing plus night care.
     
    O.W.N uses artificial intelligence and is built around a proprietary algorithm that brings together Beiersdorf’s 140 years’ skin care expertise and consumer knowledge. Thus, it is able to select the best unique product offering out of 380,000 formula combinations.
     
    Fully in line with the strategic focus of advancing digital transformation within the C.A.R.E.+ strategy, the products are sold as part of a purely digital business model via the website www.ownskincare.eu. Here, consumers are given the opportunity to use a scientifically evaluated questionnaire to determine which care formula is best suited to their skin.
     
    “The launch of O.W.N strengthens our focus on personalized skin care innovations – based on individual needs and scientific findings,” explains Stefan De Loecker, chief executive officer of Beiersdorf AG. “The whole project is an internal start-up: a few dedicated entrepreneurial people and a ton of passion and hard work managed to drum up support from all functions to make this happen.”
     
    The product range of O.W.N is based on the particular combination of the consumer’s skin condition and the consumer’s specific wish to improve their skin. “The products evolve automatically with every new order – including criteria such as lifestyle, people’s personal circumstances, or seasonal changes,” adds De Loecker. “With this holistic approach, we not only maintain a direct digital connection with consumers, but we also enhance our knowledge regarding consumers and their skin. This will help us to offer even better personalized solutions in the future.”
     
    Optimized Knowledge Transfer Strengthens Expertise
     
    Behind the development of the personalized face care products lies a specifically designed algorithm based on insights and data from a survey of more than 4,000 consumers conducted in the run-up to the brand launch.
     
    Another key factor contributing to Beiersdorf’s in-depth expertise in this market segment is the large-scale “Skinly” study. More than 10,000 women have already taken part in this study in Europe and Asia and have taken a total of over 2.5 million skin measurements to date. The data obtained in this way is continuously helping scientists to better understand external influences on the skin, such as those caused by UV radiation or air pollution, and to counteract negative effects more effectively.
     
    The Brand Name Says It All
     
    With the O.W.N product range, consumers are provided with everything they need for their personal facial skin care. This is also reflected in the brand name: O.W.N stands for “Only What’s Needed”. In the course of the online shopping process, not only the formulas but also the packaging is personalized so that the consumers’ first names form a unit with the brand name – for example “MARY’S O.W.N”. Their individual personality thus once again becomes the focus of the very shopping experience.
     
    Responsible Consumption
     
    For a growing number of consumers today, responsible consumption plays an increasingly important role in their everyday lives. O.W.N products support these consumers in reducing their personal ecological footprint – among other things, by using as many naturally derived and biodegradable ingredients as possible for the products’ vegan formulations.
     
    In addition, the brand uses refillable jars, and bottles as well as outer packaging made from organic materials to reduce plastic waste. All single used components are recyclable. Hence, the new brand also pays directly into Beiersdorf’s sustainability agenda Care Beyond Skin.
    Related Searches
    • Skin Care/Sun Care
    Suggested For You
    Travel Travel
    MakeUp in NewYork Event Info MakeUp in NewYork Event Info
    APR Beauty Group Inc. APR Beauty Group Inc.
    The Leitman Group LLC The Leitman Group LLC
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium
    Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award
    The Hut Group Announces Plans to Separate its Beauty Division The Hut Group Announces Plans to Separate its Beauty Division
    Tribe Dynamics To Present Tribe Dynamics To Present 'Healthification'
    L L'Oréal USA Achieves Carbon Neutrality Across All U.S. Sites
    Beauty Brands Pause Social Media to Advocate for Key Climate Policy Beauty Brands Pause Social Media to Advocate for Key Climate Policy
    Skin Care Brand Indeed Labs Expands into Scandinavia Skin Care Brand Indeed Labs Expands into Scandinavia

    Related Live From Shows

    • Travel

      Travel

      ...
      09.07.22

    • MakeUp in NewYork Event Info

      MakeUp in NewYork Event Info

      ...
      09.07.22

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22


    • The Leitman Group LLC

      ...
      Jack Leitman, President 04.01.22

    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 04.01.22

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Top 20 Most Successful Beauty Brands Of 2023—Ranked By Cosmetify
    • LG H&H Americas Names New CEO, Head Of U.S. Direct Selling
    • Weekly Recap: Revlon Plans To Emerge From Bankruptcy, Fenty Launches Mascara & More
    • E.l.f. Beauty And American Eagle Team Up For Denim-Inspired Makeup & Skincare Collection
    Breaking News
    • Buttah Skin Founder Wins Emerging Brand Partner of the Year Award from Macy’s
    • L’Oréal Wins Legal Battle Over “Paris” Product Labels
    • Kosé Taps Shohei Ohtani as Global Ambassador
    • Dollar General Revamps Its Beauty, Skin and Hair Care Shopping Experience
    • Gwen Stefani’s GXVE Beauty Donates 1,000 Lipsticks to Victims of Domestic Violence
    View Breaking News >
    CURRENT ISSUE

    March 2023

    • Why Beauty Sticks Are Here to Stay: Packaging Report
    • 'Green' Packaging for Haircare, Bath and Sun Products
    • Color Cosmetics Packaging Lures Consumers Post-Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kemin Human Nutrition & Health Acquires Oral Health Ingredient
    Wiley Eliminates Outer Carton From Packaging to Reduce Waste
    ACG Expands as Vantage Nutrition Acquires ComboCap and its Dual-Chamber Capsule Technology
    Coatings World

    Latest Breaking News From Coatings World

    PPG Names Rodolfo Ramirez GM, Packaging Coatings
    Sherwin-Williams Unveils High Performance Interior Marine Decking Systems
    AkzoNobel Appoints Ricardo Rosso as Pontiac Site Manager
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Apply Now: Junkosha's Technology Innovator of the Year Awards 2023
    SIS Medical's OPN NC PTCA Dilatation Catheter Released in U.S.
    Digital Transformation Weighs Heavy in Medtech Regulatory Performance
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Thermo Fisher, Arsenal Biosciences Partner to Manufacture Autologous T-Cell Therapies
    Aquestive Therapeutics Expands Libervant License/Supply Agreement with Pharmanovia
    OncoVent, Orient EuroPharma Enter License Agreement for Oregovomab
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Buttah Skin Founder Wins Emerging Brand Partner of the Year Award from Macy’s
    L’Oréal Wins Legal Battle Over “Paris” Product Labels
    Kosé Taps Shohei Ohtani as Global Ambassador
    Happi

    Latest Breaking News From Happi

    Kao Launches Space Shampoo Sheet for Haircare
    Indie Personal Care and Skincare Brand Indigo Wild Mainstreams Geranium-Patchouli Scent
    Procter & Gamble Brings Tide Relief Project to Mississippi Tornado Victims
    Ink World

    Latest Breaking News From Ink World

    INX International Makes Investment in Gooten
    Videojet Launches 1580 C Soft-Pigmented Contrast Printer
    Epson to Showcase Textile, Signage and Aqueous Printers at ISA 2023
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Industrias Omega adds Durst Tau RSC E
    Ahlstrom publishes 2022 sustainability report
    INFOFLEX 2023 to feature 20+ press manufacturers
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    SharpCell Launches Plastic-free Airlaid Material for Premium Napkins
    Suominen Offers Biolace Ultrasoft
    Maxcess Offers More Engineering and Converting Solutions for Iberia
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Collagen Matrix Rebrands to Regenity Biosciences
    OsteoBoost Study Yields Positive Results
    Conventus Flower Ortho Appoints Jeff Culhane as COO
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Universal Display Sponsors, Presents at ICDT 2023
    Miron Washington Joins Impinj Board of Directors
    All-Time High for Global 300MM Semiconductor Capacity in 2026: SEMI

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login