EWG is widely recognized as a trusted and rigorous evaluator of personal care products by awarding this prestigious mark only to products that meet robust ingredient and transparency requirements.
Humanist Beauty skincare launched in August 2020 during the Covid-19 pandemic. With a DNA centered on diversity appreciation, holistic wellness, and eco sustainability, the upstart brand embodies the key values of integrity that today's conscious consumers seek.
"I wanted the Herban Wisdom Facial Oil formula vetted by EWG to be completely transparent about its true safety profile," said Jennifer Norman, founder of Humanist Beauty. "The EWG Verified seal is special, because it recognizes those of us who go above and beyond to ensure we are delivering the cleanest, safest, healthiest products to market. Having this formula officially EWG Verified reinforces Humanist Beauty's position as offering Better Skincare for Better Humans."
The Humanist Beauty brand upholds strict criteria for formula development. Its ingredients are sourced based upon a vetting process that eliminates hazardous materials on EWG's Skin Deep cosmetic database, those known to contain harmful contaminants or heavy metals, those associated with unsustainable farming practices, and those associated with any undesired labor practices. Being a 100% vegan and Leaping Bunny certified cruelty-free line, it also prohibits animal by-products and animal testing.
The EWG Verification process goes far beyond the safety measures of the EWG Skin Deep cosmetic database alone. Whereas the Skin Deep rating scale gives a general indication of an ingredient's safety, the EWG Verification process takes into account tens of thousands of restrictions and prohibitions based upon country regulations, safe formulation levels, product usage, and likelihood of contamination.
"Like EWG, Humanist Beauty is committed to moving the market toward healthier products," commented Jocelyn Lyle, EWG senior vice president for partnerships and development. "EWG is delighted that one of their products has earned the EWG Verified mark."