The digital store connects Gucci Beauty products with more than 770 million Chinese consumers on the Tmall platform, who will now have the opportunity to experience and purchase items from Gucci Beauty’s full range of make-up and fragrances. The collaboration provides consumers with a trusted shopping environment, whilst enabling Gucci Beauty to significantly scale up its reach and engagement within the Chinese luxury market.
Sue Y. Nabi, chief executive officer of Coty, commented, “Coty’s prestige cosmetics and skincare retail sales in China grew by over 40% last quarter, with Gucci Beauty delivering double digit sell-out growth there last year. Tmall Luxury Pavilion is an outstanding platform to build on this excellent recent performance. In our flagship store, we look forward to further engaging our Chinese consumers, who are so passionate about beauty and iconic brands like Gucci.”
Marco Bizzarri, chief executive officer and president of Gucci, added, “Through a close strategic collaboration with our partner Coty we are now able to give Tmall Luxury Pavilion’s consumers dedicated access to the complete world of Gucci, from fashion collections to beauty products, complementing the powerful digital ecosystem we have built over the past years.”
“As Chinese consumers look to engage with iconic brands like Gucci and Gucci Beauty, they expect an experience that is digitally sophisticated and seamless. Following Gucci’s successful launch on the Tmall Luxury Pavilion, we are delighted to work with Gucci Beauty as they build even greater engagement and success in China,” said Michael Evans, president of Alibaba Group.
The launch follows the opening of the first flagship store by Gucci on Tmall Luxury Pavilion dedicated to its fashion collections in December 2020.