Created with 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author Alicia Keys, and board-certified dermatologist and co-founder of WƎLL PEOPLE, Dr. Renée Snyder, the offerings are inspired by Alicia’s own skincare journey and love of ancient beauty rituals.
“Beauty is about how we connect, how we check in with our spirits, how we accept and love ourselves. It’s paying attention to the parts inside you can’t see but you feel. This is what Keys Soulcare is about,” Keys explained.
“The initial idea was to create a skincare line,” revealed Keys Soulcare president Kory Marchisotto. “But it soon became clear that Alicia’s vision had the power to transcend beauty, to create something deeper, and that is when we became divinely aligned around our vision to blaze a new trail in beauty with Alicia as our guiding light.”
The new collection features the Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm and Fragrance-Free Skin Transformation Cream, and joins the Sage + Oat Milk Candle, Obsidian Facial Roller and Skin Transformation Cream. All offerings are dermatologist-developed, clean and cruelty-free, with each product intentionally bearing a soul-empowering affirmation.
All Keys Soulcare offerings deliver clean, effective formulas that are also gentle on the skin. Formulated without 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines, the offerings are free of parabens, phthalates, sulfates, formaldehydes, among many other ingredients.
Focus on Beauty Rituals
The Keys Soulcare offerings were developed to create your own beauty rituals. All offerings together create the Complete Soulcare Ritual, a comprehensive regimen that demonstrates the ultimate commitment to your soulcare journey: cleansing, exfoliation and hydration combined with heightened awareness, serenity, and self-love. The brand says to practice this ritual two to three times a week to keep your skin conditioned and your spirit aligned.
“Cleansing with the Golden Cleanser, exfoliating with the Be Luminous Exfoliator, applying the Skin Transformation Cream and giving my face a nice massage using the Obsidian Facial Roller is one of my favorite self-care rituals,” Keys noted. “We’re so busy all the time that I don’t think we create these small rituals for ourselves. Even the five minutes it takes to wash my face — when I’m able to create that space for myself I feel more beautiful, more powerful, more possible. That’s soulcare.”
All Keys Soulcare offerings are available for pre-sale at keyssoulcare.com and will be available on January 14 at ulta.com. Keys Soulcare will be available at ULTA Beauty stores and in international markets in early 2021.
Empowering others to shine brighter and as part of the launch, Keys Soulcare is a sponsor of The HAPPY Org, a youth-founded organization that focuses on youth empowerment through holistic education. CEO Haile Thomas founded The HAPPY Org when she was 12 years old as a way to help the next generation blossom into happy, healthy, and informed individuals in their homes, schools, communities and the world.