• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging

    Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging

    A CBD Packaging Evolution

    Packaging Decorated to Make a Lasting Impression
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Inahsi Naturals Achieves EU Compliance

    Biden Prioritizes PPP Relief for the Beauty Industry

    Christie Brinkley Joins SBLA Beauty

    Madison Reed Raises $52 Million in Financing Round

    The Estée Lauder Companies Closes Becca Cosmetics
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    A New Biodegradable Sponge—& Why TikTok Users Are Horrified

    Key Insights on Lip Color & Mascara Packaging

    The Tube Council Names the 2020 Tube of the Year Award Winners

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Inahsi Naturals Achieves EU Compliance

    Biden Prioritizes PPP Relief for the Beauty Industry

    Christie Brinkley Joins SBLA Beauty

    Madison Reed Raises $52 Million in Financing Round

    The Estée Lauder Companies Closes Becca Cosmetics
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Neopac Introduces Lightweight Plastic Tube

    Beauty That’s Ultra Luxe and Sustainable

    Quadpack Expands in the Americas Region

    Key Insights on Lip Color & Mascara Packaging

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Beauty That’s Ultra Luxe and Sustainable

    Burt's Bees To Reduce Virgin Packaging Materials By 50% By 2030

    Pai Skincare Rebrands For An Eco-Conscious World

    How L’Oréal Is Accelerating Its Sustainable Mission

    Key Insights on Lip Color & Mascara Packaging
    Top 20 Companies
    Mary Kay

    Oriflame

    Amway

    LVMH

    Revlon
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    3C Inc.

    Epopack Co. Ltd

    GAR Labs

    JP Packaging LLC.

    Coverpla Inc.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    CEW Goes Virtual with Annual State of the Beauty Industry Report

    Easyfairs Announces New Three-Day Digital Event

    NYSCC Supplier’s Day Announces New Dates

    Cosmoprof India Announces 2021 Dates

    MakeUp in Shanghai and Luxe Pack Shanghai Postponed
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Dolly Parton is Building a Fragrance Brand — And We Can't Wait

    Edge Beauty signs a long-term licensing deal to create, develop, and distribute the iconic superstar’s signature fragrance -- watch the video interview below.

    Dolly Parton is Building a Fragrance Brand — And We Can
    Dolly Parton, currently on the cover of Marie Claire's holiday digital issue, will soon launch a signature fragrance.
    Related CONTENT
    • The Estée Lauder Companies Closes Becca Cosmetics
    • CEW Goes Virtual with Annual State of the Beauty Industry Report
    • Baralan Launches Minerva Jar 50 Amber
    • Weekly Recap: L’Oréal Predicts Roaring 2020s, EcoTools Launches Biodegradable Sponge & More
    • Beauty That’s Ultra Luxe and Sustainable
    Marie Redding, Senior Editor12.11.20

    Dolly Parton is finally launching a signature fragrance, in Spring 2021. Parton signed a long-term licensing deal with Edge Beauty (Edge Beauty's Scent Beauty division launched Cher's namesake fragrance, and it won a Fragrance Foundation Award.)

    Edge Beauty's team will work with Parton to create, develop, and distribute the Dolly Parton fragrance collection, and it will include a multitude of formats and distribution strategies. 

    WWD reports that Steve Mormoris, CEO, Edge Beauty, said, "We're looking at a marketing mix that cascades from luxury to mass...looking at distribution channels that range from TV shopping to specialty retail chains..." He also revealed that the collection might include fragrance products for hair, clothes, and the home.

    According to Dazed Beauty, Parton first spoke about getting into the fragrance business back in November 2019 on The Tonight Show with Jimmy Fallon. "People follow me down the street wanting to know what I'm wearing because they love the smell. So I'm going to develop my own scent," Parton told Fallon.

    A New Album, Book, Film—And More

    Parton has legions of fans around the world -- and is even more beloved now that she helped fund Moderna's Covid-19 vaccine. She is getting ready to celebrate her 75th birthday on January 19, 2021, and will mark the milestone with a global stadium tour.

    The most honored and revered female country singer-songwriter of all time, Parton set a record for female recording artists with 26 songs that reached number one on the Billboard country charts. In October, she released "A Holly Dolly Christmas" -- her first holiday album in 30 years. It includes the song, All I Want for Christmas is You, a duet with Jimmy Fallon.

    In November, Parton released her book, "Songteller: My Life in Lyrics, which the Washington Post said is a "gold mine" of rare personal photos and anecdotes. And you can watch her play an angel on Netflix in the film "Christmas on the Square," which she produced.

    RuPaul Interviews Dolly for Marie Claire

    RuPaul interviewed Parton for the cover of Marie Claire's digital holiday edition, shown above. Parton tells RuPaul that she does her best work every day from 3 am through 7 am -- and she always has her hair and makeup done. 

    In one part of the interview, Parton says:

    "I have to always stay ready—street ready, I always say. I have to keep my makeup on and keep my hair done." She continues, "I actually do wear high heels most of the time. They’re not always as high as the ones I wear for show. But I’m little. I’m short. And I have to wear heels in order to reach my cabinets." 

    "I Look Totally Artificial, But Where It Counts I'm Real"

    Take a look at the interview below by Norwegian-Swedish television talk show host Fredrik Skavlan. Parton says, "I know I look like a Material Girl, but I'm really not -- I've got clothes that I've worn for years." Parton appeared on Skavlan's show via video. He asked about her new album, work ethic, and iconic style.

    Parton told Skavlan that it only takes 30 minutes to do her makeup every day -- but she couldn't choose just one when he asked which garment or accessory she couldn't live without. "I need my makeup, and my hair, and my high heels," she laughed. "I look totally artificial, but where it counts I'm real."

    Hello, Dolly! Welcome to the Fragrance Community

    In a press release, Parton states that she's looking forward to "becoming a big part of the fragrance community" -- and its members will be, no doubt, thrilled to welcome her. 

    “Fragrance has always played a major role in my life – I wear my own combination of scents every day," she says. "I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience..."

    The team at Edge Beauty seems ready to build Parton's brand. Mormoris says, “We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures."

    He adds, “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty." 

    IMG, Parton's licensing representative, brokered the deal. "We are confident we have found the perfect partner in Edge Beauty," says Gary Krakower, vice president of licensing. 

    Many other celebs have entered the fragrance world recently, attending industry events alongside marketing and beauty executives—including Cher and Lionel Richie.

    Stay tuned for more details about the upcoming Dolly Parton fragrance -- and its packaging. Take a look at the interview below. 



    Related Searches
    • Fragrances
    Suggested For You
    The Estée Lauder Companies Closes Becca Cosmetics The Estée Lauder Companies Closes Becca Cosmetics
     CEW Goes Virtual with Annual State of the Beauty Industry Report CEW Goes Virtual with Annual State of the Beauty Industry Report
    Baralan Launches Minerva Jar 50 Amber Baralan Launches Minerva Jar 50 Amber
    Weekly Recap: L’Oréal Predicts Roaring 2020s, EcoTools Launches Biodegradable Sponge & More Weekly Recap: L’Oréal Predicts Roaring 2020s, EcoTools Launches Biodegradable Sponge & More
    Beauty That’s Ultra Luxe and Sustainable Beauty That’s Ultra Luxe and Sustainable
    Luxe Pack in LA and MakeUp in LosAngeles Are Postponed Luxe Pack in LA and MakeUp in LosAngeles Are Postponed
    L L'Oreal Says To Get Ready for a Roaring 20s Beauty Boom
    Weekly Recap: SNL Goofs, Coty Q2 Results, Mielle Organics Global Ambassador & More Weekly Recap: SNL Goofs, Coty Q2 Results, Mielle Organics Global Ambassador & More
    L’Oréal Accelerates Growth in the Fourth Quarter L’Oréal Accelerates Growth in the Fourth Quarter
    A New Biodegradable Sponge—& Why TikTok Users Are Horrified A New Biodegradable Sponge—& Why TikTok Users Are Horrified
    E-Commerce Trends Put the Onus on Getting Packaging Right E-Commerce Trends Put the Onus on Getting Packaging Right
    Merle Norman Cosmetics Celebrates 90th Anniversary Merle Norman Cosmetics Celebrates 90th Anniversary
    Makeup Spending Rose During the Pandemic, Ibotta Says Makeup Spending Rose During the Pandemic, Ibotta Says
    Dan Levy Makes Fun of Men’s Makeup Packaging on SNL Dan Levy Makes Fun of Men’s Makeup Packaging on SNL
    The Estée Lauder Companies Reports Growth for Second Quarter The Estée Lauder Companies Reports Growth for Second Quarter

    Related Breaking News

    • Fragrances
      IFF Reports Fourth Quarter and Full Year Results

      IFF Reports Fourth Quarter and Full Year Results

      The scent category outperformed the taste business unit.
      Charles Sternberg, Assistant Editor 02.11.21

    • Fragrances
      WWP Beauty Partners with Scentinvent Technologies

      WWP Beauty Partners with Scentinvent Technologies

      Launches new solid fragrance format for on-the-go use.
      Charles Sternberg, Assistant Editor 02.10.21

    • Cosmetics | Fragrances
      Gucci Beauty Flagship Store Launches on Tmall Luxury Pavilion

      Gucci Beauty Flagship Store Launches on Tmall Luxury Pavilion

      Connects Gucci Beauty products with more than 770 million Chinese consumers on the Tmall platform.
      Charles Sternberg, Assistant Editor 02.05.21


    • Fragrances
      IFF Merges with DuPont’s Nutrition & Biosciences Business

      IFF Merges with DuPont’s Nutrition & Biosciences Business

      Announces new brand identity to accelerate strategic transformation.
      Charles Sternberg, Assistant Editor 02.01.21

    • Fragrances
      Coty to Shut Down Manufacturing Site in Cologne, Germany

      Coty to Shut Down Manufacturing Site in Cologne, Germany

      Announces plans to consolidate global fragrance operations.
      Charles Sternberg, Assistant Editor 01.27.21

    • Cosmetics | Fragrances
      L’Occitane Files for Bankruptcy in U.S.

      L’Occitane Files for Bankruptcy in U.S.

      Commences voluntary Chapter 11 to further accelerate U.S. lease portfolio restructuring initiative.
      Charles Sternberg, Assistant Editor 01.27.21


    • Cosmetics | Fragrances
      The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

      The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

      The new measures include changes in emissions, waste, energy and packaging.
      Jamie Matusow, Editor-in-Chief 01.26.21

    • Cosmetics | Fragrances
      Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More

      Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More

      The most viewed news on our site for the week ended January 23, 2020.
      Charles Sternberg, Assistant Editor 01.25.21

    • Fragrances
      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Firmenich Appoints Chief Consumer & Innovation Officer, Global Perfumery

      Matteo Magnani brings a track record in brand building and innovation.
      Beauty Packaging Staff 01.21.21


    • Decorative Effects | Fragrances
      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      A Lacquering Technique Makes Very Good Girl by Carolina Herrera Shine

      Bormioli Luigi on the challenges of decorating the new version of the iconic stiletto-shaped flacon housing the best-selling fragrance by Carolina Herrera.
      Marie Redding, Senior Editor 01.20.21

    • Fragrances
      TFF Names 2021 Notables

      TFF Names 2021 Notables

      A virtual ceremony celebrating the Notables will take place on February 10.
      Beauty Packaging Staff 01.11.21

    • Fragrances
      The Perfumed Plume Awards Open Submissions

      The Perfumed Plume Awards Open Submissions

      Celebrates writers whose 2020 published editorials or books provide a broader awareness and appreciation for fragrance.
      Beauty Packaging Staff 12.21.20


    • Cosmetics | Fragrances
      Weekly Recap: Dolly Parton

      Weekly Recap: Dolly Parton's Upcoming Fragrance, Estée Lauder's Expansion & More

      The most viewed news on our site for the week ended December 19, 2020.
      Charles Sternberg, Assistant Editor 12.21.20

    • Fragrances
      Judith Leiber Introduces a Customizable Fragrance

      Judith Leiber Introduces a Customizable Fragrance

      More is More! Features three scents that can be combined in multiple ways.
      Beauty Packaging Staff 11.27.20

    • Fragrances
      Manscaped Unveils Cologne

      Manscaped Unveils Cologne

      Boasts the company’s signature scent, crafted to inspire confidence and refinement.
      Beauty Packaging Staff 11.26.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • The Estée Lauder Companies Closes Becca Cosmetics
    • Wondering How To Connect To The Latina Market?
    • IT Cosmetics Founder Jamie Kern Lima Is Leaving
    Breaking News
    • Inahsi Naturals Achieves EU Compliance
    • Biden Prioritizes PPP Relief for the Beauty Industry
    • Christie Brinkley Joins SBLA Beauty
    • Madison Reed Raises $52 Million in Financing Round
    • The Estée Lauder Companies Closes Becca Cosmetics
    View Breaking News >
    CURRENT ISSUE

    January/February 2021

    • Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    • Key Insights on Lip Color & Mascara Packaging
    • Our 4 Finalists—Beauty Company of the Year: Excellence in Packaging
    • A CBD Packaging Evolution
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    New FDA Traceability Rule Appears to Omit Dietary Supplement Manufacturers
    Clinical Trial Finds Metabolic Benefits for Polyphenols Formula
    JRF Technology Debuts Elderberry Oral Film Strip
    Coatings World

    Latest Breaking News From Coatings World

    Universal Display Corporation, PPG Expand Global Production of UniversalPHOLED Materials
    OQ Chemicals Increases Carboxylic Acids, Esters Prices
    Sensory Analytics Announces Issuance of Broad New Patent Covering Coating Thickness Measurement
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Japan to Lead APAC Assisted Reproductive Technology Devices Market
    Portescap Slotless Brushless DC Motors Receive ISO 13485 Certification
    FDA Breakthrough Device Designation Given to MI Transcatheter Heart Pump
    Contract Pharma

    Latest Breaking News From Contract Pharma

    High Purity New England Bolsters Biopharma Solutions Services
    AMRI Contributes to Efforts to Increase COVID-19 Vax Supply
    CatSci Opens New Site in UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inahsi Naturals Achieves EU Compliance
    Biden Prioritizes PPP Relief for the Beauty Industry
    Christie Brinkley Joins SBLA Beauty
    Happi

    Latest Breaking News From Happi

    Sephora To Open More Stores in 2021
    Clean Beauty Collective Supports EarthDay.org
    Freckle Pens Are Spot On!
    Ink World

    Latest Breaking News From Ink World

    Etiflex Enters New Markets with Nilpeter FA-22 Installation
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Lowe-Martin Adds 2 KODAK NEXFINITY Digital Presses
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    UFlex adds capacity in packaging films
    CEC expands into labels and packaging with Heidelberg
    ABG delivers Digicon Series 3 to UK printer
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Mexico City Single-Use Plastics Ban Leads to Tampon Shortage
    Believe Diapers Launch in U.S.
    Forbes Ranks Rockline Among Best U.S. Employers
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Kaia Health Unveils Next-Gen Complete MSK Care Solutions
    First Implantation of CTL Amedica's Minimally Invasive Flex Tower
    NuVasive Nabs Simplify Medical for $150M
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    RFID Locks Market to Reach $9.93 Billion by 2027: Allied Market Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login