Beauty Packaging Staff12.02.20
As part of a look into what the future of packaging may hold, branding agency 1HQ predicts that smart reusable lipsticks which can change color instantly will soon become a reality. The agency says the concept they have developed for a state-of-the-art digital lipstick could help the global cosmetics industry be more sustainable and inclusive.
The lipstick, named Moi, would allow wearers to save their color selections and even create their own unique fades, patterns and gradients via voice command.
This digital lipstick, says 1HQ, would help the beauty industry reduce the amount of plastic that it contributes to the environment. In addition, the agency says the lipstick’s instantly accessible array of shades could also help the beauty industry be more inclusive of different skin tones, to further address diversity.
Mike Webster, director of 3D Structure & Experience at 1HQ, believes it won’t be long before we “say goodbye to single-use lipsticks that break or dry out.”
He says, “We envision a lipstick applicator that utilizes inkjet printing technology so that every application is as good as the first.”
Explaining the Technology
Webster said: “Thanks to inkjet technology, there is real potential to create a color-changing lipstick. Using piezoelectric Drop On Demand technology, we envision a lipstick applicator that will release its formulation through tiny nozzles and proximity sensors to print a bespoke range of colors that complement your skin tone or shades that are perfect color matches of your favorite outfits.”
He continued: “Like many other smart devices, it will likely be controlled through a mixture of haptic and voice input. So, whether you’re after a striking matte red or a subtle nude, you’ll be able to select the right option by simply applying pressure or speaking.”
The lipstick, named Moi, would allow wearers to save their color selections and even create their own unique fades, patterns and gradients via voice command.
This digital lipstick, says 1HQ, would help the beauty industry reduce the amount of plastic that it contributes to the environment. In addition, the agency says the lipstick’s instantly accessible array of shades could also help the beauty industry be more inclusive of different skin tones, to further address diversity.
Mike Webster, director of 3D Structure & Experience at 1HQ, believes it won’t be long before we “say goodbye to single-use lipsticks that break or dry out.”
He says, “We envision a lipstick applicator that utilizes inkjet printing technology so that every application is as good as the first.”
Explaining the Technology
Webster said: “Thanks to inkjet technology, there is real potential to create a color-changing lipstick. Using piezoelectric Drop On Demand technology, we envision a lipstick applicator that will release its formulation through tiny nozzles and proximity sensors to print a bespoke range of colors that complement your skin tone or shades that are perfect color matches of your favorite outfits.”
He continued: “Like many other smart devices, it will likely be controlled through a mixture of haptic and voice input. So, whether you’re after a striking matte red or a subtle nude, you’ll be able to select the right option by simply applying pressure or speaking.”
