Credo released its Sustainable Packaging Guidelines in April 2020 in response to the growing concern about beauty packaging waste. These guidelines are the latest chapter of The Credo Clean Standard which defines “Clean Beauty” and offers brands a comprehensive playbook on safety, sourcing, sustainability and more.
“As a leader in the packaging industry our mission is to help our brand partners on their sustainability journey while working towards our own circular economy goals. By pre-qualifying our sustainable products, produced in North America, in alignment with Credo’s guidelines, we hope to facilitate easier sourcing and provide clear guidance on our products’ environmental impacts,” said Philippe Erhart, president of Beauty + Home, North America.
With the introduction of the Sustainable Packaging Guidelines, Credo will become the first beauty retailer to introduce a mandatory packaging guideline for all of its brand partners to follow. The policy will:
- Prohibit single-use masks and wipes by June 2021.
- Require brands to replace virgin petrochemical plastic with 50% or more recycled plastic, or another non-plastic material, by June 2023.
- Disallow brands from implying packaging is compostable or recyclable if it is not; brands must provide clear, accurate disposal instructions for consumers in an effort to help improve the overtaxed, contaminated recycling stream.
- Emphasize reusable packaging systems: durable containers the customer keeps and refills with new product, in packaging designed to be environmentally preferable.
“We are at a crucial point with regard to consumption and waste. It is time that beauty companies make real, actionable commitments that will drastically reduce this sector’s impact,” commented Mia Davis, Credo’s director of Environmental and Social Responsibility. “Credo’s Sustainable Packaging Guidelines offer brands clear goals and deadlines for better material choices, and as a part of this work, we’re forging new, pre-competitive alliances with packaging companies like Aptar to ensure access to better, more sustainable materials.”
Other Sustainable Commitments
Aptar’s global approach to sustainability addresses multiple facets from a people, product and planet perspective. In alignment with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, Aptar has committed to 100% of Beauty + Home’s products will be recyclable, reusable, or compostable by 2025. Recently, Aptar announced formalizing and approval of its Science Based Targets, setting an emissions goal consistent with requirements to keep global warming below 2° Celsius by 2030. This implementation incorporates operations electricity, fuel oil, natural gas and refrigerant use as well as operations including transportation of goods and raw materials.