Beauty Packaging Staff11.27.20
Judith Leiber, an American luxury brand, has launched a new women’s fragrance, More is More!, featuring multiple scents that can be mixed and matched in one innovative bottle. Inspired by the brand’s heritage and playful spirit, the fragrance was created in partnership with Viviana London.
More is More! elevates the enjoyment of a premium fragrance through its unique bottle design and opportunities for customization. Consumers can build their own signature fragrance and select one, two or all three scents by toggling the crystal sliders. This offers playful personalization throughout the day that can be layered into the night.
The three scents in More is More! include:
“We’re thrilled to introduce a new fragrance that gives our fans the freedom to express themselves,” said Dee Ocleppo Hilfiger, creative director of Judith Leiber. “Novelty is in Judith Leiber’s brand DNA. We select our bags to match our mood, so why not our fragrance? Find your signature scent. Make a statement and have fun with it!”
More is More! comes in a 75ml bottle, which retails for $125.
More is More! elevates the enjoyment of a premium fragrance through its unique bottle design and opportunities for customization. Consumers can build their own signature fragrance and select one, two or all three scents by toggling the crystal sliders. This offers playful personalization throughout the day that can be layered into the night.
The three scents in More is More! include:
- More Gourmand!—opens with notes of blackcurrant absolute and mandarin. Gingerbread and rose petals create a sensual heart, which lasts 12 hours on the skin. Strong vanilla and cashmere woods carry the gourmand, edible notes long into the night.
- More Zest!—Sparkling with fizz, this fragrance opens with grapefruit, fresh lemongrass and sunny green bergamot. After this citrus explosion settles, you will smell orris, originating from the Iris flower root and Peony. Notes of sandalwood and cedarwood melt into your skin and last into the night.
- More Floral!—At first, you’ll smell fresh pink pepper and mandarin, which then gives way to a bloom of flowers. Ylang ylang and orchid carry the heart of this bouquet composition. Coconut wood adds creaminess, while patchouli gives strength.
“We’re thrilled to introduce a new fragrance that gives our fans the freedom to express themselves,” said Dee Ocleppo Hilfiger, creative director of Judith Leiber. “Novelty is in Judith Leiber’s brand DNA. We select our bags to match our mood, so why not our fragrance? Find your signature scent. Make a statement and have fun with it!”
More is More! comes in a 75ml bottle, which retails for $125.
