The nine winning brands were selected from nearly 100 applications in just two weeks. They are slated to participate in Alibaba’s 11.11 Global Shopping Festival, which generated $38.4 billion in gross merchandise value in 24 hours last year.
“The Go Global 11.11 Pitch Fest is designed to spotlight and celebrate top U.S. small and medium-sized brands that have enormous potential to grow their businesses globally,” said Tony Shan, head of Tmall Global for the Americas. “The Pitch Fest is just the beginning. We look forward to working with these brands and bringing their unique and high-quality products to Chinese consumers in the upcoming 11.11 Global Shopping Festival.”
The Beauty Winners
In the beauty space, winners include C.O. Bigelow, the oldest apothecary in America founded in 1838, known for its customized formulas and therapeutic preparations; Lab to Beauty, a clean beauty company inspired by the farm-to-table movement; and Volition Beauty, which uses crowdsourcing to change the way beauty products are invented and produced.
In the coming weeks, Tmall Global will work with these businesses to onboard their products and provide them with marketing tools and resources to help them drive brand awareness. These brands will also continue to receive advice from the advisors and Tmall Global as they explore the China market and formulate their business strategies.