“Adria Arjona is a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world, who thanks to her authentic experiences and encounters can truly say: I am what I live,” stated Giorgio Armani.
My Way is a bright white flowers fragrance designed with a commitment to sustainability. It encapsulates the brand’s eco-conception efforts through the use of recycled and recyclable materials, sustainably sourced ingredients and its bottle refill system allowing for significant reduction of materials waste. As a result of both eco-conception and biodiversity protection, My Way achieves carbon neutrality.
As a part of its new, five-year action plan, Armani beauty has also committed to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.
My Way will be available exclusively on the Armani beauty e-commerce sites on August 10, and globally on August 23. The worldwide reveal of its advertising film campaign will take place on September 6th 2020.