Madison Reed has launched Madison Reed Mr. Hair Color for Men, marking the company's first foray into the men's personal care market.

The line is formulated to gently blend-away grays for both hair and beards. 

Amy Errett, Madison Reed founder and CEO, says, "In our women's line, we brought dimension to at-home hair color and created a category of salon-quality hair color delivered to your door and so we set a challenge for ourselves with Men's -- to say goodbye forever to that flat, shoe polish look."

The products don't contain the harsh ingredients commonly found in hair color. The formula meets stringent EU safety standards as well as Madison Reed's Smart 8 standard -- it's free of ammonia and seven other harsh ingredients -- PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

The products are also enriched with eucalyptus leaf oil to nourish and moisturize hair, hops extract to provide strength and add shine, and antioxidant black pepper seed to protect hair from environmental stressors.

Madison Reed Mr. comes in 5 shades -- Dark Blonde, Light Brown, Medium Brown, Dark Brown to Black and Graphite. It takes 10 minutes to apply.

The hair color is packaged in stylish, dark gray packets, shown above, which are convenient to use.