L’Oréal USA has launched new community commitments, in partnership with the Professional Beauty Association -- to help support to the entrepreneurs and small businesses at the heart of the professional beauty industry.
The company is implementing a support strategy for its stylist and salon partners.
David Greenberg, group president of L'Oréal USA’s Professional Products Division, says, “Since the beginning of this unprecedented moment, the safety and well-being of our employees, customers and partners have been our top priorities."
Greenberg adds, "This is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry’s recovery from it."
The new support strategy is in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe.
L’Oréal USA will protect its salon partners by offering Payment Relief, to freeze outstanding credit balances until their businesses resume, as well as a Loyalty Rewards Extension.
Additionally, L’Oréal USA has partnered with the PBA to offer stylist support through the following initiatives:
- L’Oréal USA Professional Products Division is donating $200,000 to the Professional Beauty Association COVID-19 Relief Fund. The company will also match additional employee donations to the Relief Fund dollar for dollar up to $25,000.
- Through a partnership with Product Club, SalonCentric donated 1 million medical-grade gloves to medical centers throughout the US To alleviate daily hygiene needs.
- L’Oréal USA Professional Products is donating a supply of over 100,000 dry shampoos to local crisis response teams and healthcare workers.
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