The Fragrance Foundation (TFF) is gearing up to celebrate International Fragrance Day on March 21, 2020 -- and Fragrance Week, March 19-28.
All TFF members, including retailers, brands, fragrance houses and perfumers are uniting to celebrate Fragrance Day with consumers across the U.S.
Participating retailers are Bergdorf Goodman, Macy’s, Bloomingdales, Saks, Victoria’s Secret, Ulta, and Sephora. Participating brands are Tom Ford, Ralph Lauren, Giorgio Armani, Diptyque, Byredo, Atelier Cologne, Carolina Herrera, Kilian, Marc Jacobs, Creed, Frederic Malle, Hermes, and more.
Artwork Spotlights the 7 Scent Categories
TFF commissioned artist and designer Rebecca Moses to create original artwork spotlighting 7 scent categories encompassing notes and ingredients: Floral, Fresh, Citrus, Fruity, Sweet, Woody, and Spicy.
Moses was one of the first American fashion designers to enter the The European market in the 1990s, gaining recognition for modernizing Italian ready-to-wear house Genny, before launching her own label. Now, some of her most prolific work is in fashion illustration, showcased in her book, “A Life of Style”, published by Monacelli Press is a showcase of her creative vision.
Rebecca Moses’ artwork will appear on Madison Avenue banners throughout March, and in The Fragrance Day Pop-Up Store located at 824 Madison Avenue (on the South West corner of 69th street) – open from March 19 to March 22.
Linda G. Levy, President of The Fragrance Foundation, says, “Fragrance is considered an invisible art form. Rebecca’s sophisticated yet whimsical art and digital creations bring fragrance notes and ingredients to life. Through Rebecca’s extraordinary visual interpretation of scent categories, the ultimate goal is to engage consumers and raise awareness and sales for fragrances worldwide.”
The Fragrance Day campaign will appear in retail stores, online, as well as in TFF's social media platforms with the additional support of an Influencer campaign.
Fragrance Week Begins March 19th
TFF in association with Madison Avenue BID (Business Improvement District) in New York City will debut the inaugural Fragrance Week, March 19- 28, 2020. Participating fragrance brands and retailers will offer an array of sensory and olfactory experiences to inspire consumers to discover the artistry and passion of fragrance.
Fragrance Week VIP Night receptions will be held at participating stores on Thursday, March 19 with opportunities to meet the world-renowned perfumers and ambassadors, and to discover the stories behind new and signature scents.See the sull schedule here.
Fifteen percent of fragrance sales during the Fragrance Week Debut Night, March 19, and all-day Fragrance Day March 21, will be donated to NEXT For AUTISM, the official Give Back charity partner for The Fragrance Foundation. The funds will support programs and benefit people on the autism spectrum and their families.