The Sheet Face Mask Market is expected to reach $392.1 million globally by 2026, growing at 8.8% CAGR, according to this report by Allied Market Research.
Several factors are fueling growth, including the emergence of value-added and easy-to-use masks, the inclusion of novel serums and ingredients, and the adoption of cannabis-infused masks.
In addition, the availability of direct distribution networks and the untapped potential of e-commerce channels are creating new opportunities in the market.
The cotton/microfiber sheet segment is expected to continue its lead position during the forecast period. This segment held nearly one-third of the total share of the global sheet face mask market in 2018. This is due to ease in usage, smoothness, and a better ability of cotton/ microfiber sheet to soak oily particles.
The knit sheet segment, however, will witness the highest CAGR of 10.4% from 2019 to 2026, as penetration of ingredients of these masks is deeper into the skin as compared to a conventional cotton sheet.
Leading market players include Tonymoly Co., and its Sheet Mask Set is shown above. Other players include BioRepublic SkinCare, Estee Lauder Companies, Innisfree, L'Oréal, Lancome Paris, Sephora, The Face Shop, and more.