Kao and the JTA will be working together to promote sunburn awareness not just in professional tennis players, but in all of Japan’s more than four million amateur tennis players. Awareness-raising activities will be staged in tournaments, schools and JTA-sponsored events to alert players and fans to the importance of outdoor UV protection.
Sun exposure is a real concern for tennis players, as most courts are outdoors and the game play can continue for hours. Protections against heat and sunburn are essential.
Additionally, as the climate changes, sunscreens will become a more important part of daily skincare. Kao continues to develop new Bioré UV products to meet the sun protection needs of a widening base of customers.
The core Bioré UV product line-up includes:
- Athlizm: A long-lasting sunscreen that resists perspiration and water. Stays working
- under extreme environmental conditions of up to 40°C and 75% humidity.
- Bioré UV Athlizm Sunburn Protect Milk: Protects the skin from the burning sensation caused by sunlight exposure. Blocks both strong ultraviolet and infrared rays.
- Bioré UV Athlizm Skin Protect Milk: Silky-touch milk that glides on the skin with a smooth sensation.
- Bioré UV Athlizm Skin Protect Essence: A moist-to-the-touch essence. Feels smooth on the skin after blending in.
- Bioré UV Athlizm Skin Protect Spray: A UV spray that forms a veil with a firm hold to provide even, overall protection covering every part of the skin.
- Aqua Rich: A sunscreen with a light, watery sensation that provides even application down to microscopic gaps in the skin.
- Bioré UV Aqua Rich Watery Essence: A watery essence with a transparent texture that blends effortlessly with the skin.
- Bioré UV Aqua Rich Watery Gel: A watery gel that presents the whole body in a clear, beautiful tone through an optical veil effect.
- Kids: A sunscreen that protects children’s sensitive skin from UV with a mineral barrier.
- Bioré UV Kids Pure Milk: A sunscreen that strongly resists perspiration, water, abrasion and sand. Protects children’s skin from UV while they play under the sun.