Lee Linthicum, research director at Euromonitor International, says, “The growth of e-commerce across the global retail environment can’t be ignored. As more businesses go online to find their consumers, this creates unprecedented opportunities to gain deeper, actionable and real-time insights into their product assortment and pricing mix at a category, brand owner, brand and individual product level.”
By tracking over 15 million stock keeping units (SKUs) across consumer goods industries globally, Via – a new pricing intelligence solution developed by Euromonitor International—will help organizations highlight price changes and discounting activities, benchmark against competitors, and inform investment decisions by providing context to an ever-challenging e-commerce environment.
“This product launch marks Euromonitor International’s move into the tactical data space, combining over 45 years of industry research expertise with advanced data science and AI techniques” concludes Mike Jozwik, vice president of consulting at Euromonitor International.
Here's an example of the type of info provided:
Industry: Beauty and Personal Care
Dates: Dec 1, 2019 - Feb 1, 2020
· Beauty and personal care product prices saw median price growth of 1.8%.
· L’Oréal Groupe had the most beauty and personal care product SKUs with median price growth of 4%.
· Amazon offered the most beauty and personal care SKUs tracked in the U.S.—more than 15 times the number of beauty and personal care SKUs offered by Ulta.
· Amazon offered nearly 70% of the beauty and personal care product SKUs tracked in the U.S.
For more information about Via and its capabilities, register for Euromonitor’s upcoming webinar on February 25.