Indie Beauty Media Group (IBMG), producer of Indie Beauty Expo (IBE), has announced its Best In Show winners.

Winners include Ethique, for Best Sustainable Packaging — and Henua Organics, for Best Branding.

Shown above: From left, top row: Ethique, Emile Heathe nail polish; Bottom row: Kegelbell, Lucky Chick lipstick; Stories Parfums, Henua Organics. Photos by IBMG

Choosing the Winners

The nominees were picked from a pool of over 600 exhibiting brands from 2019 — at the Los Angeles, Dallas, New York, London and Berlin Indie Beauty Expo shows. Nominations are based on several factors, most importantly feedback from buyers, editors, and consumers during and after every expo. There were 300 nominated products, in 40 Best in Show categories.

The nominees were sent to a panel of expert evaluators, including leading beauty retail buyers, bloggers, and editors who spent nearly two months testing the products in categories they’re assigned.

This year’s judging panel included Credo co-founder Annie Jackson; Jennifer Goldstein, beauty director, Marie Claire, and co-host, Fat Mascara; and Kandice Hansen, buyer, Revolve.

A Partial Winners’ List: Indie Beauty Expo’s Best in Show

• Sustainable Packaging:  Ethique


• Branding:  Henua Organics


• Bath Product:  A Wholesome Glow


• Facial Moisturizer:  Codex Beauty


• Fragrance:  Stories Parfums


• Lip Care:  La La Leaf


• Lip Color:  Lucky Chick


• Shampoo:  Naturelab. Tokyo


• Hairstyling Product:  Virtue Labs


• Nail Care:  Emilie Heathe


• Eye Makup:  Saint Cosmetics


• Facial Serum/Oil:  Biophile Skincare


• Body Moisturizer:  Free & True Skincare


• Beard Treatment:  Way of Will


• Oral Care:  My Magic Mud


• Sexual Wellness Product:  Kegelbell

See the full winner’s list here.

The winning products in each category are included in the limited edition Best In Show Beauty Collection, a portion of which is sent to top beauty buyers and editors. The remainder is offered for purchase to the general public for $295.

The next IBE is January 29 - 30 in Los Angeles.

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