WWD is reporting that Moiz Ali, the founder and CEO of Native deodorant, is leaving the business.
Ali founded the company in 2015 -- and P&G acquired it in 2017 for $100 million.
According to the article, Ali has plans to get back to being an entrepreneur -- specifically in e-commerce. He currently invests in tech start-ups and mentors entrepreneurs.
Ali will be succeeded as Native’s CEO by Vineet Kumar, who is currently director of P&G Asia Skin Care.
Native has launched seasonal scents, including Candy Cane, shown above.