GlobalData’s Consumer Survey Q3 2019 reveals that 52% and 51% of consumers prefer “easy to close/reseal” and “product preservation/protection” packaging features, respectively, in their beauty and grooming products.
Namrata Sain, consumer insights analyst at GlobalData, says: “Effective packaging is critical for building positive perceptions of a brand as well as winning over new consumers in the beauty sector.”
Sain adds: “The increasingly busy lifestyle of consumers is resulting in growing dependency on the usage away from home. Convenient, ready-to-use beauty products that require minimal attention, work well for consumers who like or have to be independent.”
This reflects in GlobalData’s survey in which 50% of APAC consumers said they prefer an “easy-to-open” packaging feature in their beauty products.
According to Sain, “Clean labeling, being a hot trend, offers clear, concise information about the brand and product, including its health benefits, company values and packaging sustainability, contributing to the essential key points of being an effective packaged product.”