“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” said Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”
“We’re excited for Lili to join our CoverGirl family as she embodies a woman who is unapologetically herself - she is authentic, talented, and truly lives by what she believes in,” said Erika Woods, vice president of marketing at CoverGirl.
Reinhart will be the face of a yet-to-be-announced collection from CoverGirl, coming next Spring.