Packaging Première is billed as a “selective” exhibition dedicated to designers, luxury packaging manufacturers and international brands, held in the heart of Milan, the Italian hub of fashion and design and home to the headquarters of many of the world’s leading luxury brands. It has grown exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000 square metres and 6,700 visitors, and focuses on packaging for fashion & accessories, cosmetics, wines & spirits, fine foods and other luxury goods.
The Easyfairs UK & Global team will work in partnership with Packaging Première’s existing management team, which retains a stake in the event, and maintain the team in Italy to work alongside Easyfairs’ wider packaging team in London.
This becomes the 31st annual event in Easyfairs’ growing packaging portfolio and follows other major acquisitions in recent years including ADF&PCD and the Pentawards. Easyfairs’ existing global portfolio of packaging events runs across Europe and North America, with brands including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum), PCD (Packaging of Perfume, Cosmetics & Design), PLD (Packaging of Premium & Luxury Drinks) and Pentawards.
The acquisition marks Easyfairs’ first significant presence in the Italian market, which is a key territory for the luxury packaging market, complementing the ADF&PCD and PLD events in Paris, ADF&PCD in New York and the Luxury Packaging exhibition in London. The partnership will also enable further growth in Italy as a focus region for the international exhibitor organizer.
The Founder of Packaging Première, Pier Paolo Ponchia, will remain directly involved with the event.